Galleyon Natural Antibacterial Foaming Soap has been a cornerstone of Keys for near 15 years. Galleyon is an alternative to soaps that contained Triclosan. Unlike antibacterial soaps, it is not a biocide, so it does not kill our skin’s natural Probiome. It reduces the levels of harmful bacteria without harming the natural colonies of bacteria on our skin. Galleyon is now supercharged! Try it now. [Read More]
We have learned a great deal very quickly after launching PurPlay just a month ago. One thing that is clear is that it is much more. It is also a personal lubricant for dryness. It was not a surprise, because that is how it all started… [Read More]
Some Keys History
Keys, Thievery Corporation and Cafe Cody – The Beginning
Every company has many stories of how it started and defining moments that changed the course of its history. For us, Thievery Corporation and Cafe Cody were defining moments.
Every entrepreneur has good days, average days and some really bad experiences that teach, scar and modify you. Creating defining moments mark course changes for everyone. It is how we respond that separates us all.
Keys is no different, but with the caveat that we chase defining moments rather than avoiding them. Change is good, so constant change must be better. Innovation follows function, but form follows emotion. Recognizing our core need to innovate and change, there are so many defining moments and we embrace all of them. [Read More]
PurPlay for Sale! A new Line of Revolutionary Natural Personal Lubricants from Keys. Three Unique Personal Lubricants Combine Herbal Extracts and Pure Oils to Stimulate and Calm.
Spray & Play™.
“PurPlay for Sale! We are so happy to announcee that Purplay is now available!…Wendy Steele, Keys CEO. “The PurPlay products use herbal extract blends along with natural oils to create personal lubricants that either stimulate, relax or heighten the sexual experience. Specifically formulated based on the science of stimulating a woman’s pleasure receptors, PurPlay also enhances the intimate play experience for men. PurPlay for sale now on the Keys Store and at select resellers.” [Read More]
In the 1950’s virtually every woman owned a jar of Pond’s Cold Cream. They removed makeup, washed their face, moisturized and exfoliated with it. The problem was that it was full of chemicals and today’s natural woman wants something safer and healthier. Tortuga to the rescue! [Read More]
At Keys, we receive lots of questions and this weeks dominant question deals with thinning our lotions in colder weather and to have a lighter finish. We share a few tricks in this short article. [Read More]
Keys engineers have been in development of a full line of personal lubricants. Three products offer an alternative to chemical laden and silicone based personal lubricants. These products will launch in early 2018. This is a sneak preview of these exciting new products on the way. [Read More]
SmallFlower Interviews Bob Root About Probiome. Keys Natural Skincare & Beauty was born after co-founder Wendy Steele was diagnosed with and beat melanoma. The cancer was gone, but she was still dealing with some nasty side effects on her skin – itchy, irritated patches that were just made worse by sticky sunscreens. Read this interview here. [Read More]
In an unprecedented trend shift over the last three years, grocery store shelves have displaced conventional products for natural alternatives. People voted with their wallets. The message is simple, don’t donate to lost causes, vote with your wallets. Money talks! [Read More]
After 20 years of fighting stupidity in a hostile environment I sometimes just get angry and need to speak out. May is Melanoma Month and with all the facts we now have there are still opinions that amaze me. Simply, the sun might kill you. For sure it will make you look older than you are. [Read More]
Get Wise is a new serial eBook being written by Bob Root, Keys Scientist and Founder. It is a serial episodic book about understand your skin health. It will be released chapter by chapter as they are written. It has a beginning, but may have no end. [Read More]
You don’t have to be expert with an overflowing cabinet of miracle products to take good daily care of your skin. Checkout my article on my daily simple regimen for anti-aging and save. Wendy [Read More]
The most powerful ingredient in Keys products is Love!
Keys products were born at the intersection of love and positive intention! I believe every product should be made with love and include the power of positive intention.
Cold, Flu Bronchitis? Keys Vapor Jel To The Rescue!
In the not so long ago past if you wanted some fast relief from congestion you took the vapors from Smelling Salts. The problem was that you would have been killing your lungs and smell nerve receptors. [Read More]
What happens when a brainiac boyfriend discovers his smokin hot girlfriend has Melanoma. He fixes the problems! This is the story of how Keys started and about Bob and Wendy’s 20th anniversary trip back to Santa Fe New Mexico where they met. [Read More]
In my book Chemical-Free Skin Health published in 2010, I pointed out the health risks of Triclosan including cancer, hormone disruption. Now it is time to look at the vast amount of other products that us Triclosan. EPA, your next! [Read More]
Today, you mostly see products that do just one thing. There are sunscreens, anti-aging creams, rosacea treatments, BB creams, foundations, moisturizers and anti-redness products. Keys Solar Rx is all these in one product. If simplicity and saving money is interesting to you, I will explain the what’s, why’s and how Solar Rx does all these things and more. [Read More]
For the 10th year in a row, Keys Solar Rx Moisturizer with Sun Protection has been ranked 1 by the EWG 2016 Sunscreen Report. This year Keys KPRO Tinted Moisturizer with SPF joins Solar Rx in the top seat with an identical rating. [Read More]
Keys Avo Jel is just a couple of months old and it has already taken the triathlon, running, biking, swimming and surfing community to a new level. Replacing petroleum jelly, our customers have shared with us how they use Avo Jel. In this article, we talk about over a dozen of the most popular uses. [Read More]
We developed Keys Alternative Naturals for people who need vegan and chemical-free products that perform and replace drug store brand products like Vaseline®, Bengay® and others. Among the markets for these new products are for people who compete in strenuous events that need protection for rashes, chafing and other skin disorders. This is one such story about a triathlete and how he used Keys products before, during and after his race. [Read More]
Keys New Avo Jel is much more than just a replacement for petroleum jelly. It carries with it all the features, benefits and advantages of pure avocado oil. Read about what you can expect from this revolutionary new product from Keys. [Read More]
Keys has introduced a line of new products based on a vegan replacement for petroleum jelly. The line is called Alternative Naturals™. Take a look at this new revolution built on a challenge to help the astronauts on the International Space Station. [Read More]
Keys has had many inquires from customer who want to use Keys Tortuga for menopausal symptoms. Wendy elaborates on things for women to consider as it relates to dryness and how Tortuga can help. [Read More]
Celebrating ten years of innovation and industry firsts, Keys announce today to the press that they are planning to enter the OTC (over the counter) products market. Wendy Steele also announced that they have tapped an industry veteran as her new Director of North American Sales. [Read More]
There are reports all over the US of a resistant strain of super lice that are not controlled by convention lice treatments. I have been aware of this for a couple of years, but without someone raising the warning flag, my words have fallen short. Our customers have reported that our RediCare is not only highly effective at repelling initial lice infestation, but also kills the lice. [Read More]
Our customers have told us for a couple of years that their dogs appear to have reduced pain from using Key KODA Proflexoil. A HIH reports shows a study that Human study shows that Glucosamine HCL + Chondroitin Sulfate Might Be As Effective AS NSAID’s. This directly translates to dogs using KODA Profexoil. [Read More]
Safe Cosmetics has recently done a great job of updating their website and social media efforts. What we are especially pleased with is that they have come up with a great visual reference of what chemicals to avoid based on product function. [Read More]
Years of customer testimonials point to hair regrowth by using Keys Island Rx liquid soap as a shampoo. This article breaks down what might be the reason Island Rx works and explains some of the reasons Island Rx has a lot of fans. We are offering a discount code to try Island Rx…. [Read More]
Keys Solar Rx is now smoother because of a patentable process designed to make it feel better without changing the formulation. The same proven ingredients made smoother and silkier. Now available online. [Read More]
Keys KODA LifeTrace, Proflexoil and Omega life supplement joint and ACL issues in small young dogs. Add a Paleo diet and long walks extends their lives. This is our story of how applying known human natural medicine help both our older Bichon live longer and helped our young Bishon, Jasper, recover. [Read More]
It is 20 years since I was diagnosed and cured of Melanoma. May is melanoma awareness month and It is time to get wise and become in charge of your own skin health. Melanoma prevention saves lives. Please take some time to read my 2015 Melanoma Awareness Month message. Wendy Steele [Read More]
Keys was born from a need for natural skin care products the likes of which did not exist before we started. Our founder, Wendy Steele, survived Melanoma and her story of her road to recovery was littered with prescription products that almost worked. The trauma showed her the clear vision need for products that really worked to solve skin problems. Because they are natural, they also made her feel good with a new youthful appearance and the resulting contentment showed her the way in creating Keys In the simplest of messages, Keys is ancient remedies employing modern technologies for people with skin disorders, those that want to be chemical-free, people who want their family to have natural alternatives and for post cancer recovery survivors. We are: Natural Beauty Natural Skin Care Natural Skin Therapies Natural Hair Care Natural Dog Care & Supplements Keys Purpose and Direction We are not just a natural [Read More]
Watch a video of a KODA – Keys for dogs – presentation describing the ten products. Five internal functional supplements and five topical therapies. Natural, Chemical-Free, Gluten Free, Vegan [Read More]
Learn how to make the best natural facial mask using Keys Tortuga lotion and some common ingredients. This recipe fades skin spots, reduces fine lines, smooths the skin and super moisturizes. [Read More]
Keys is a proud supporter of the EWG Sun Safety Campaign. For over ten years, Keys CEO, Wendy Steele, has pounded on the industry to create a campaign to educate end users about the effects of UVA and UVB radiation. [Read More]
Our very popular Tortuga lotion is now available at a discount if you buy 6 or more at a time. Just add 6 or more Tortuga lotion to online store basket and the normal $16.95 price will be reduced to $15.25 each automatically. This is a $10.20 savings on 6 and even more savings if you buy more than 6.
Tortuga is the perfect winter solution for dry itchy skin as well as chapped lips, dry cracking skin and tough calluses. It is a clean, pure natural lotion that is gluten-free, vegan and chemical-free. [Read More]
Every Keys product has many uses, purposes and are cross functional natural remedies. We have created a new category called Keys Cross where our customers have told us how they use our products. Here are the many uses of Keys RediCare. Share how you use it. [Read More]
Every Keys product has many uses, purposes and are cross functional natural remedies. We have created a new category called Keys Cross where our customers have told us how they use our products. Here are the many uses of Keys Solar Rx. Share how you use it. [Read More]
Every Keys product has many uses, purposes and are cross functional natural remedies. We have created a new category called Keys Cross where our customers have told us how they use our products. [Read More]
In cooperation with the USPS, we have created a shipping discount of 25% off for domestic shipments over $50. The USPS has offered us a special discount to increase our volume and we are matching the amount. As always, domestic shipments over $75 are free. [Read More]
New! KPRO Silkin Shampoo – Better Than Conventional and Salon Brands.
Finally, a natural shampoo that will clean and shine as well as conventional and salon brands, but without the junk.
Seven years in development, Silkin is the answer for those with thick, long and big hair. Color and perm safe, it is truly a revolution in hair care.
From Bob Root, Keys Founder. We may have found a direct correlation to calluses on the feet and toes and gluten in peoples diets. A revelation to some is just another reason to get off gluten for others. [Read More]
A motorized exoskeleton, designed to help paralyzed people walk again, just earned U.S. Food and Drug Administration approval. It is the first such device to do so…From Bob Root: This article has nothing to do with Keys or our products. I am a scientist first and when I see something that revolutionizes the world, I have to say something. [Read More]
I am raising a red flag when it comes to our pets and the environment. In my book, Chemical-Free Skin Health® I pointed out that about 50 years ago just about everything we put on our skin or came in contact with was naturally derived. Now nearly 95% is synthetic. [Read More]
Perhaps one of my greatest anti-aging secrets is my internal smile and being CNN-Free for the last ten years. Our appearance is an indicator of our approach to life. Be negative and look negative. Be happy and you look younger. Wendy Steele [Read More]
The rumors are pretty strong that Apple will introduce Healthkit technology in it next IOS 8 operating system for iPhones and iPad’s..and maybe iWatch this October. iWellness or iHealth – There is a difference. Can Apple change healthcare forever? Yes! Will they? by Bob Root, Keys Founder and Technologist. Check it out http://www.cleangreencafe.com/CGC/?p=2814 [Read More]
We have posted tips from the EWG regarding sunscreens. Keys Solar Rx was ranked as a top product in the 2014 sunscreen report under the moisturizers with SPF category. Keys received one of the highest ratings for safety and efficacy. [Read More]
Keys Solar Rx ranked as Top Product in the EWG 2014 Sunscreen Report Moisturizer with sun protection category. Solar Rx receives one of the top rankings for highest safety and efficacy. Offer UVA and UVB broad spectrum protection as a everyday moisturizer with SPF. [Read More]
This little black wolf pup may be just what humanity needs to become human again. Cruelty to humans is unacceptable. Cruelty to animals is intolerable. Cruelty to animals by professionals is unconscionable. Donate, talk it up and hug your pup! [Read More]
Keys is pleased to announce the development of a new kit building software to create your own Keys and KPRO beauty collections. Building your own collection will get your 15% discount on all products ordered. [Read More]
Keys is pleased to announce the development of a new kit building software to create your own Men’s skincare collections. Building your own collection will get your 15% discount on all products ordered. [Read More]
Tortuga was born in my grandmothers kitchen 100 years ago I grew up with this ancient remedy as a cure-all that saved me from cuts, bruises, dog bites, scrapes and even being jilted by a girlfriend or two. [Read More]
“New data suggest that the risks associated with long-term, daily use of antibacterial soaps may outweigh the benefits,” Rogers says. There are indications that certain ingredients in these soaps may contribute to bacterial resistance to antibiotics, and may have unanticipated hormonal effects that are of concern to FDA. [Read More]
Dog Tear stains affect white, black and every color dog. Many are caused by allergies and ProBiome for Keys KODA has shown to reduce tearing, therefore reducing staining and also reducing eye infections/inflammation [Read More]
We have installed a new testimonial system to help other discover what our Keys products have done for others. Please submit anything that you feel will help people achieve relief for their conditions and disorders. Thanks! [Read More]
In his book, Chemical-Free Skin Health, Bob Root covers many subjects designed to help people understand how to Stop, Challenge and Choose a healthier way of thinking by becoming chemical-free. [Read More]
This is the first in a new series of online videos from Keys. New technology will permit us to create small and effective videos for you to help understand us, our products and our mission. This is also available on the new Keys YouTube Channel at https://www.youtube.com/channel/UC6WlkrnWIb2zoj0VhcSVqyQ/feed [Read More]
Keys New KPRO professional line is now available for review and for sale. Nominated for Best New Product of the year at the Natural Products Expo East coming this week, I believe these are the most revolutionary products we have ever designed. Read more! Wendy. [Read More]
Below are Keys and Koda product images that can be clicked and saved to your computer for use in publication, websites and stores. To save in highest resolution, click on each image and open to larger size. Then right click to save to your computer Keys Beauty Products Keys Therapy Products Keys KPRO Products KODA for Dogs Products High Resolution Files JPG
KODA is definetly gaining steam with a few big announcements coming soon! We thought you would like to see the video Jason Wrobel created featuring KODA products. Jason is a well known vegan and actor in the LA area and his pup, Gordon Pete is a KODA Dog! Enjoy Jason humor and talent. [Read More]
Keys Care Introduces KODA Spin-Off Dedicated to Natural Dog Wellness Products at SuperZoo 2012. KODA Products are Chemical-Free Whole Functional Ingredient Based Designed for Internal and Topical Uses. [Read More]
SpotClean Paw & Face Foaming Cleanser is a brewed wash with botanicals and herbs for quick cleaning of the paws and face or any spot area as an interim cleanser between baths. Removes road dirt and allergens as well many chemicals used on public parks and lawns. [Read More]
ProShine is a foaming shampoo-conditioner that is made using a 500 year old Welsh recipe that is saponified in a brewing. The shampoo deep cleans and has a slightly acidic pH. To that, we add essential oils to condition the skin and hair. It has anti-allergy properties to reduce skin itching and hot spots. [Read More]
OmniClean is a natural Castile like therapeutic foaming shampoo and soap used for dogs with skin irritations, insect problems and to heal disorders. We add Neem and Karanja oil to the soap for their ayurvedic medicine healing and insect repellant properties. [Read More]
OmniShield is an intense therapeutic naturopathic insect repellent spray that uses OmniCare as its base adding high levels of Neem and Karanja oil, peppermint, red thyme and lemongrass to repel over 200 flying and crawling insects including fleas, ticks, flies, mosquitoes and lice. [Read More]
OmniCare is a naturopathic therapeutic spray designed to heal skin irritations, insect bites, cuts, scrapes and hot spots. It is a combination of botanical, herb and spice extract that are brewed and then distilled. [Read More]
ProFlexoil is a multifaceted vegan joint compound for dogs of all ages whose joint stress comes from both external and internal forces. It is a Cox-2 enzyme inhibitor with ingredients including Glucosamine HCL (not sulfate) and Collagen. [Read More]
ProCalm is a relaxing elixir developed for higher stressed and easily agitated dogs. It uses a combination of Magnolia extract which is 90% honokiol and magnolo and virgin organic avocado oil as a natural herbal relaxer. [Read More]
LifeTrace76 is an ionic mineral supplement to be added to the dog’s water. Filtered, RO (reverse osmosis) and distilled water strip needed minerals along with the harmful pathogens. LifeTrace76 adds back in all 76 minerals needed for healthy bodily functions and is very low in sodium and potassium [Read More]
A sneak peek of the products that we will be introducing at the international pet trade show this September in Las Vegas. These are the first ten products in the line that will be available soon [Read More]
As for that nagging feeling about the itching and scratching after your dog’s bath or after a grooming session? The most likely reason your dog is scratching and itching is directly related to the perfumes, artificial fragrance and harsh ingredients in dog shampoos! [Read More]
As for that nagging feeling about the itching and scratching after your dog’s bath or after a grooming session? The most likely reason your dog is scratching and itching is directly related to the perfumes, artificial fragrance and harsh ingredients in dog shampoos! [Read More]
I am raising a red flag when it comes to our pets and the environment. In my book, Chemical-Free Skin Health® I pointed out that about 50 years ago just about everything we put on our skin or came in contact with was naturally derived. Now nearly 95% is synthetic. There are now tens of thousands of chemicals that are in use that have never been tested for safety. Worse, our pets are exposed in direct contact to hundreds of more chemicals for the shear reason that they typically where no shoes, clothing and dogs tend to lead with their noses. This reality is played out in the article from the Environmental Working Group showing industrial chemical toxins at alarming high rates compare to humans. In 2007, I was a founding member of Pets for the Environment which was a spin-off of the EWG. It was just coming into vogue when the Melamine was [Read More]
We travel all over North America for our businesses. We choose to travel in a motor coach for a number of reasons. Probably the most important are named Jasper and Isabel. Jasper is our two year old Bichon pup and Isabel our Abyssinian-Tabby cat. Besides, airports and hotels are no fun. BTW, That is Japer on the masthead running on the Oregon coast with his favor pink ball. One of the toughest things is to find a groomer we can trust. Not just to give Jasper a good cut, but to find a groomer that is a natural practitioner and will safeguard Jasper during his visit. We learned a few tricks along the way that simply involves using your senses. We always ask Bichon owners where they have their pup groomed when their dog looks well cared for, cleanly groomed and happy go lucky. This is a happenstance that we [Read More]
The skin needs probiotics like we need for improved digestion. The problem is that the skin is a lot more susceptible to chemicals, allergens and pollution. Worse, the products we use are killing the skin’s probiome and the results are misdiagnosed skin disorders. Learn what to do and what not to do. [Read More]
From Cal Watchdog Even Dogs Have A Nanny In CA Katy Grimes: A California state Senator has authored a bill which would regulate pet grooming and require dog groomers to pay a whopping $350 for a state-issued license. As if the state Legislature’s attempt to require helmuts for skiers and snowboarders, licensing hair braiders, and and imposing child-car seats restrictions just isn’t enough – California now wants to monitor and regulate the bathing and clipping of Bowser and Fluffy. Will legislators be creating a new state agency to do this?
Dirty Dozen Chemicals: SLS Many people that I meet ask me to describe why I do not use certain chemicals. I tell them that my reasons are practical not political. I generally explain in three to five stepped reason why I do not use certain ingredients. Most encourage me to offer my simplified reason, so I am beginning to undertake why we do not use certain ingredients. In this series of article, I will start with the Dirty Dozen. For pets, we have to realize that perhaps the worst chemical that they come in contact with every day is Sodium Laureth Sulfate. Why, because it is in virtually every home in many many forms. When I am asked to list the top five products that come in contact with pets that contain SLS in large amounts, you would be surprised to learn what they are. Laundry Detergent Dish Washing Liquid [Read More]
Parabens…Good Guys or Bad Guys? As a part of my ongoing series of looking at the Dirty Dozen Chemicals shown to provide elevated cancer rates in people and animals, in this article, I outline why we do not use parabens leaving the judgmental diagnosis to the NGO’s attacking them. The Dirty Dozen Chemicals are a list of 12 developed originally by the Marin County Cancer Project which at the time, had the highest Cancer Rates in the US. Followed by Search For The Cause and Teens Turning Green the list is now designated the Dirty Thirty. To get started, parabens are chemical bactericides and germicides that are in 95% of pet skin care products. Said, there is a lot of debate whether they are good or bad for our pets. My take is that they are contributing to elevated cancer rates for our dogs. We think we are helping them, [Read More]
As a geek, I must admit a certain amount of frustration with many people espousing opinion when it comes to the skin. Choosing to blinder themselves from the obvious or ignoring simple realities to make a point. Jay Chiat, the advertising guru that was responsible for much of the Apple Macintosh marketing, once told me that, “Controversy is the #1 tool of marketing. With the spread of blogs, articles and chat rooms created by the internet, his words are more true that ever. Couple that concept with the Chinese proverb, “one dog hears something and barks. Then 500 dogs bark because they heard the dog bark,” seems to be the new normal. Case in point, almost every time Doc Mercola talks about the sun, he claims its benefits and no direct link to damage. I must admit that he says it using controversial words that slide through the truth. Well, at least my truth. So, I am cruising through [Read More]
The New FDA Sunscreen regulations are about to go into effect. Last year I wrote and article in July of 2011 about what to expect from the new regulations. The article outlined all of the changes we as manufacturers had to make to make the regulatory changes seamless to consumers. [Read More]
Killer Chemicals? The “Dirty Dozen” Chemicals in Everyday Pet Products I was pretty irritated when I found out that many contract manufacturers that make pet shampoos, conditioners and skin products follow no strict guidelines for the chemicals they use or the amounts of these chemicals. Worse, I found manufacturers using ingredients that were band for people. Rather then dumping the product, they relabel it for pets. You would think with the Melamine in pet food scare killing pets a few years back that we would learn. I do not know about you, but I treat my dog and cat better then I treat myself At Keys, we believe that over 50% of all pet skin disorders are misdiagnosed and are actually caused by chemicals in everyday products. In fact, over 95+% of all skin and pet care shampoos, bath gels, conditioners, laundry detergents and cosmetics contain one or more of these chemicals. [Read More]
Wendy Steele, Keys CEO is a Melanoma Skin Cancer survivor. May is Melanoma Month and Wendy has written an article expressing here concern that May is also prom month. That little white dress does not need a tan to set it off! So, it is time to get wise. If the article is not convincing enough, the video just might be! [Read More]
Great products solve problems and make you feel good. Most products are born out of a need to solve a problem. This is true of the original Keys line of pet care products. Keys began as an all-natural therapeutic skin health product line about 8 years ago. While on tour test marketing their products, an almost tragedy was the beginnings of the Keys Pet Care line of products. Keys Pet Care has now morphed in to KODA Pet Care Products On our way back from the Florida Keys, I took our Bichon Frise, Disney, to a groomer. When Disney returned, he was white, fluffy and looked just great. A few minutes after picking him up, I noticed him scratching. It later escalated to him pulling out his fur to a point where he began bleeding. Shocked, I got him in the tub and wet him down to see what was [Read More]
KODA is the dog therapy product line established by Keys. Products include chemical-free natural supplements and topical therapies for dogs. We use ancient remedies and modern technology to make natural products that makes dogs feel good and solve both internal and skin problems. We use pharmaceutical grade ingredients in therapeutic proportions to solve problems that account for the top 10 reasons for vet visits. KODA is a combination of wellness products and natural solutions. Koda is Lakota Sioux for “Friend.” The word perfectly describe the intention for our products and their recipients. Today’s dogs are exposed to all sorts of environmental and chemical exposures that are and will shorten their lives. After an experience with our 14 month old pup, Jasper, that forced him to have to take strong antibiotics and Prednisone, we realized that the Veterinarians were ill equip to balance his prescriptions with a wellness program. Determined, we [Read More]
We have published charts to show what our products do, when to use them, what order to use them and what to expect for three different skin types. We also have new build your own regimes at our Specials Category [Read More]
Reflex ProBiome – The Back Story Reflex is one of the oldest new products we have. I know that does not make sense. It does to me because I developed Reflex almost five years ago and have been testing it since under the code name of Silken. My problem was that the delay had nothing to do with developing the product, packaging or refinement. My problem? At least three of the ingredients I needed were not available in quantities greater than a few gallons. If you keep in mind that I need thousands of liters or gallons to bring a product to market, a single liter is only good to prototype and lead to frustration. As if it was a sign from the heavens at this place in space and time, providers showed up with production quantities of high grade organic virgin avocado oil, virgin Tamanu oil and our own [Read More]
This post features the Functions and Uses of Keys Omni. It is a new category for Keys products on Clean Green Cafe. We have constructed a table along with a description to give people an idea of what they can use our products to solve their skin problems. [Read More]
Is Your Body’s Engine Running Optimally?
When your car’s engine is finely tuned and running optimally; you know it. Likely that is the case with your own body also, and when it is out of tune you know that too. [Read More]
In a new study, biologists report that melanocyte skin cells detect ultraviolet light using a photosensitive receptor previously thought to exist only in the eye. This eye-like ability of skin to sense light triggers the production of melanin within hours, more quickly than previously thought, in an apparent rush to protect against damage to DNA. [Read More]
by Bob Root, Keys CTO There is another book on the horizon for us. The working title is simple, “SK!N”. After Chemical-Free Skin Health was published, I started to get so many questions that focused more on “what to do” than what is wrong. Yes, there will be a chapter about the negative effects of chemicals in products. The majority of the book are things that we should be doing to improve skin health which has a direct connection to youthful appearance and beauty. These articles are snippets from the book which are triggered by questions that I get that I think are important now! Books just have this tendency to stretch things out a bit too far. Like all good citizens, I have a disclaimer. For future reference, I once had a professor that said, “Ask Root the time of day and he will lecture you on [Read More]
Market Shift: Keys Care Receives “Champion” Status – Fulfills Safe Products Pledge Consumer demand for safer products drives fastest-growing market segment The Campaign for Safe Cosmetics announced today that Keys has achieved the highest recognition earning “Champion” status by meeting the goals of the Compact for Safe Cosmetics, the Campaign’s voluntary pledge to avoid chemicals banned by health agencies outside the U.S. and to fully disclose product ingredients – a pioneering practice in the cosmetics industry. “Congratulations to Keys for being a ‘Champion’ and for demonstrating that it’s possible to make personal care products that far exceed current safety standards in the United States. A growing number of consumers are seeking personal care products that do not contain hazardous chemicals, and our report shows that making safer products is not only possible, but is also part of a successful business model,” said Mia Davis, organizing director of the Campaign for [Read More]
I must admit that I have been CNN Free for nearly tens years. Really! I find myself working at looking at the world through positive lenses. I have found that watching things out of my control affects my overall health. This is not an “ignorance is bliss” approach to living as much as it is a focus on what I can effect, affect and control. For some time now, I have been afflicted with the belief that much of our health is not about doctors, prescription or even prevention. As I have studied, for my own life, I have found that health and specifically skin health, are directly relates to changing behaviors and realizing that it is not just about what we put into or on our body, it is how we do it and exercising the critical systems of the body. Simply, just eating right and going to the gym are [Read More]
It is summer and it is sunscreen season. Below is an article I recently wrote about the new welcomed changes from the FDA that will force manufacturers to reveal what is in their sunscreens. Please read it and the links to the FDA. This change has go a long way to help save lives through UVA and UVB dangers awareness. Also, since this new regulation, I thought it would be good to reprint the blog article herein. I encourage you to study to protect you and your family. My grandfather used to say to me, “make up your mind. Don’t let someone make up your mind for you!” It is more important than ever that you listen to facts based on studies and not opinion.
by Bob Root It has been about three years of communication with the FDA before the new sunscreen regulations came out June 11, 2011. The FDA requested input from many companies and organizations. Keys and other presented facts, opinion and wishes. For some the time and the angle of the new direction have been touted as too little and too late. I for one am happy with the changes.
WISDOM FROM “UGLY DUCKLINGS” by Wendy Steele (Original Post May 9, 2011…See updates below) My recent experience with several “ugly ducklings” has once again put a bright spotlight on my desire and responsibility to share my personal wisdom about skin health. So far in this month of May, I have had the pleasure to personally talk to and meet many of our mid-west customers during multiple special events. At one event I was wearing several flesh-colored bandage strips on my upper chest and self-consciously made sure that I covered those strategically with clothing, as I did not want to reveal those ugly little bandages. I thought later that perhaps I would have been better off letting them show, because then I could share more personally my own experiences with “ugly ducklings”. Knowledge is a powerful thing.
Gluten Sensitivity: Is something You Are Eating Making You Sick? Are you eating something everyday that could be making you sick? I was! During my second year of medical school I was diagnosed with Graves Disease, an autoimmune disorder that caused my thyroid to be overactive. Each night before going to bed I would eat two pieces of sprouted whole wheat toast so that I could make it through the night without losing weight. Little did I know that each night I was poisoning myself. At that time, I was not aware of the gluten / autoimmune thyroid connection and my intolerance to gluten.
By Bob Root It is a constant quest to understand and then explain the effects of UVA and UVB on our skin and our lives. Our involvement with the Skin Cancer Foundation, Johns Hopkins, Mayo Clinic, Scripps and various universities expose me to all sorts of information. I am always searching for the simplest and best explanations to help people understand UV radiation. Clearly I feel that I stand on the shoulders of many scientists and advocates. Below is by far the best I have seen as a simple elegant guide. It comes from the Skin Cancer Foundation and has an equally simple title. Understanding UVA and UVB
Omni – Skin Elixir Spray 60ml (2oz) Omni is a revolutionary product from every aspect. Omni is a technology term derived from the Latin word Omnis meaning “all.” When we began to develop AquaVit, it became clear that our Ariane ingredient had wonderful properties. Omni was originally being developed with an ingredient we named Miras. Miras is a special ingredient that comes from the fruit of the Forsythia plant and has very high levels of Oleanolic which is known to have many healing and cleansing properties for the skin without harming the skins probiotic EcoSystem. We then combined Ariane and Miras together for a combined effect that rivals any skin care, anti-aging or beauty product in the world. Of course, I am biased.
I am very happy to announce a new product long in development called AguaVit AguaVit is more than a toner. Take one sniff and the scent conjures deeply rooted emotions of times gone by. AguaVit means “Water of life.” It is made from a functional ingredient created by Keys called Arianne. To make Ariane we blend & distill whole organic orange, lime, cranberry, cucumber, juniper berry, star anise, cassia cinnamon, anise seed, ginger and clove.
You are what you apply – to your skin! What’s in your body lotion? You’ve heard the old adage “you are what you eat.” Now I’d like to add another to that. “You are what you apply.” To your skin, that is! Substances that affect your overall health and wellbeing don’t simply work their way through your system by travelling the gut alone. An often-overlooked route – the transdermal (through the skin) route – allows substances ranging from the beneficial to the bad to enter your bloodstream and circulate throughout your body. So, if you are what you eat, and you are what you apply, the question is: what are you?
Keys Skip Generation Technology – Blended Whole Botanicals by Bob Root Keys Technologist We are about to introduce two new products that represent a significant advancement for us and the industry. AguaVit and Omni are two new products coming soon that employ a remarkable change for us in how we produce products that offer functionality, efficacy and performance. Traditionally, companies blend ingredients to create a new product. These can be oils, essential oils, extracts and blends of ingredients that were separately processed. Often these ingredients are estered or separated and refined for a specific function. For example, Vitamin E can be refined from vegetables to look for and extract only a portion of the Vitamin E or the creation of a Tocopherol substance using refining processes. Then many ingredients with separated functionality are blended together to create some action. This is a lot of work and I continually question separating [Read More]
Chemical-Free Skin Health is the book written by Bob Root that is a compilation of all his experiences being on the road with Keys customers. The book answers the most commonly asked questions as well as proposing some radical ideas about skin health. Bob features information about the Human Microbiome Project and the National Institutes of health that is a spin-off of the human genome project. Of all the points Bob makes in the book, the one that drives his continued passion is his deep concern that the chemical bactericides used as preservative in most skin care and household products are destroying the natural ecosystem on our skin. Parabens and Triclosan used as preservatives and antibacterial agents is an undiscriminating killer of the probiotics on our skin. This subject is so important to Bob that he has made it the focal point of his book tour which begins in March.
The future of medicine is now. If I asked you to describe your ideal physician – what would he or she “look” like? Would she be compassionate and empathic? Would she meet with you for a hour or maybe even two? Would she listen attentively to every detail of your health history knowing it’s interconnected like a web and everything is a clue into your present state of health? Would she be knowledgeable about nutrition, environmental toxins and stress reduction, and more importantly, spend time talking with you about these things? Would she be concerned with preventing disease and getting to the root cause of your illness instead of just treating the symptoms with a pill? Would it be a healing partnership rather than a hierarchal relationship?
UltraHealth…What A Concept! A Real BHAG! by Bob Root, Keys technologists & founder In tech, we had a phrase that we used to differentiate really big projects. BHAG stands for a Big Hairy Audacious Goal. When I helped to start Keys, we had some big hairy goals. Universal Wellness was perhaps the biggest. Remember, I am from high tech engineering, a practicing quantum physicist and a dreamer. Ergo a futurist who believes anything is possible. The adage that anything new is 1% inspiration and 99% perspiration simply means to me that usually one person or a few have the spark of an idea and then it takes many more people working hard over a period of time until the rest of us get it. In all endeavors, we all are both leaders and followers at some point in time. The concept of Universal Wellness is not new, but it certainly [Read More]
Wendy’s #1 Life Rule: Simplify! Keys Products Have Many Uses! We design products that can simplify your life. At Keys we think differently! Over six years ago, when we started designing and manufacturing skin health products, we had a fundamental belief that we could invent products that would solve skin issues and make people feel good. We were inspired by our imagination and explored the use of revered healing natural ingredients so that each of these products effectively would have more than one use. We believed they should be simple, safe and make life less complex every day. What a concept and it is our reality!
The new book by Bob Root is now available for sale. The book is available on the Keys web site store as well as various book sellers like Amazon.com and Barnes & Nobel. Below are the links to the book sale pages. Keys Online Store: Click Here Amazon.com: Click Here Barnes & Nobel: Click Here
We are pleased to announce the next generation sprayer head for our RediCare product. The innovations for this new design development are a finer mist spray, more even and less pressure required to operate and a new integrated locking mechanism. Most people quickly notice the new locking mechanism. The prior sprayer used a “wishbone” clip that kept the pump from operating while in a bag, backpack or pocket. The problem with the old design is that the small clip was easily lost. In the process of developing the next generation sprayer, we sought all the new features plus an integrated lock. As simple as it seems, it took us a long time to bring the design to the market. Below is a short video that shows the operation of the locking latch. Merely push the button from the right of the pump to open the sprayer for operation and a [Read More]
Bob Root in his new book Chemical-Free Skin Health outlined many of his concerns over the widespread use of Triclosan in foods, products and skin care. The article below was dated today in the Natural Products Manufacturers newsletter. From Natural Foods Merchandiser The Environmental Protection Agency is considering whether to ban the antibacterial chemical triclosan in consumer products, in response to a petition submitted by 82 environmental and public health groups led by Beyond Pesticidesand Food & Water Watch.
In an effort to bring relevant information to you, we occasionally find interesting reports. This one tags onto the EWG Fragrance Report and includes concerns we have had for a long time regarding unlisted chemicals in fragrance found in household products. This is a FYI for you! ____________________________________________________________ Scented Consumer Products Shown to Emit Many Unlisted Chemicals
Gathering Thyme is a new community herb shop and holistic health education center focused on providing Marin County and the Bay Area with exceptional natural healthcare products, education and support. “Keys is very excited to add Gathering Thyme to our reseller list because they are true trusted advisors in their community,” said Wendy Steele, Keys CEO. In the retail shop you will find a wide selection of high-quality locally-sourced herbal products including the very best in bulk herbs, teas and spices; Western, Chinese, and Ayurvedic herbal formulas; practitioner-lines of dietary supplements; a terrific selection of organic face and body care products for women, men and children; a large selection of new and used natural healthcare books; bulk salts, clays, and body care products; and herb and health related supplies and gifts.
New book, “Chemical-Free Skin Health” premiered at the California Women’s Conference. Keys creates ECO Island. Keys product chosen by Maria Shriver for second year in a row for speakers’ gift bag. Long Beach California, October 25, 2010, California Women’s Conference. “Chemical-Free Skin Health” is a new book written by Keys founder and Chief Technology Officer, Bob Root. The book is the first written by a natural products industry formulator to help users make better buying choices for safer cosmetics and safer personal care products. Bob Root offered, “I wrote my book because I realized that many people want safer cosmetics and safer personal care products, but they did not know how to go about making buying decisions. I created ‘Chemical-Free Skin Health’ to give people a sort of users guide to help make better choices. I ask my readers to Stop, Challenge and Choose! I want them to stop buying [Read More]
Chemical-Free Skin Health! Bob announced the beginning of a book focused on skin health over two years ago at the Natural Products Expo West. His book will be published in early October and Bob will officially launch the book at the 2010 California Women’s Conference. Maria Shriver chose Keys Luminos for last years Women’s Conference for the speakers gift bag. This year, she chose Keys Solar Rx for the speakers gift bag. The book, titled “Chemical-Free Skin Health” with a subtitle of “Stop • Challenge • Choose” will be published by Orion’s M42 publishing company and will be sold on the show floor by Vroman’s bookstore. Bob will be at the show signing the books. Keys will be exhibiting in the newly created section called the “ECO Island” which features green sustainable products. For those attending, Bob and Wendy will be in the Keys booth along with Kathleen Beaton, Hollywood [Read More]
Comments of the personal care industry, by Bob Root, Keys CTO “The world is a changen,” is an old southern phrase. It generally means that new things continue to appear at a little to fast a pace. The concept of safe cosmetics does not fit into that phrase. I believe we are actually returning to the basics and our roots from not a too distant a past. Our first lotion was a refined version of one my grandmother created. She taught me to make a very fine lotion that she used to simmer on the pilot light (Google ‘pilot light’ if you are under 40) on the stove. She had long since passed-on by the time I started Keys, but I remembered the formula and process. Very emollient, Tortuga rivals the department store brands at a fraction of the price. Why, because it is all natural whole ingredients [Read More]
Triclosan: The Biocide that Creates Super Bugs? By Bob Root, Keys Technologist Chemical Warfare Chapter 12: Biocides: Indiscriminate killers that create super bugs? For almost two years, I have been working on a book draft titled, “Chemical Warfare.” It is a book focused on simplifying information about personal care and household products uses and concerns for public safety. As I studied, I realized how much hearsay there was in the industry. Taking a scientific approach, I turned to the research community for insights and facts…as best as they are. Part of my dedication was and is to release information that is important in real-time. Books, after all, are merely a snapshot in time and pale in comparison to real-time information gateways like our blog. FACT vs FUD is a chapter in this book as well as an article on this blog. In this overly inflammatory news based society of [Read More]
In a world of fast paced communications, we continue to try to simplify, condense and corral the information we present in a way that helps clarify not only our position, but that of the natural products industry. Over the next few month, we will continue to simplify all that we present to be in one place. Here! The Clean Green Cafe offers both a chat forum and a blog. These are now condensed to this location and available on the tab bar above. The writing style will continue to be firm, frank and friendly bringing all of what we can find out that is going on, the trends and our opinion of things. The Clean Green Cafe will also continue to be a place where we aim to inform. It will also be the home of the new book being written by our founder, Bob Root, titled “Chemical Warfare!” a [Read More]
Ele Keats Actor Artist Keys Fan! When we started Keys, we began small with a few products and some real fans. Our core belief is that products should solve problems and make people feel good about themselves and what they are using in and on their body. As we have grown, we feel it is time to honor some of those that we have helped, have been with us for a long time and those using our products in unique applications. Featured Keys Customer: Ele Keats, Hometown: Hollywood California
Bob Root, Keys CTO It is that time of year again when the various sunscreen reports come out. The Environmental Working Group 2010 Sunscreen Report is out a couple of months early. Once again, Keys Solar Rx receives great marks in the Moisturizer with SPF category. I offer the title above with a great deal of respect for this years EWG 2010 Sunscreen Report. I use the colloquial title because for the first time I feel there is a report that we can all read and understand. Good on ya EWG for making something that we can read and learn as well as drill down for the details. This year there are some interesting changes in the report that might not be very apparent, so I will try to hit some highlights to simplify it for you. Most notable is that the ranking system is gone and it is a very clear, concise easy [Read More]
We always endeavor to report on things that we know based on facts or studies. This small review is most definitely and opinion piece from us, so you should form you own opinion by reading the links and watching the various videos available at the links. Keys Review, Toxic America Well if you missed it, the CNN series with Sanjay Gupta titled Toxic America was quite good.
Both? As a part of my ongoing series of looking at the Dirty Dozen Chemicals shown to provide elevated cancer rates in people and animals, in this article, I outline why we do not use parabens leaving the judgmental diagnosis to the NGO’s attacking them. The Dirty Dozen Chemicals are a list of 12 developed originally by the Marin County Cancer Project which at the time, had the highest Cancer Rates in the US. Followed by Search For The Cause and Teens Turning Green the list is now designated the Dirty Thirty. So, are parabens good guys or bad guys? Both it seems and there is a why we do not use them as well. Below is a scavenged description of parabens from Wikipedia. On the surface and from a chemical perspective they do their job. Many chemists and companies support their use based on a belief of safety. I [Read More]
Ingredients, Skin Deep Report and Everything Else… Musing from an interview with Bob Root, Keys Care CTO I recently took up Storm Chasing as a hobby… Just kidding although I feel like one of those guys chasing Tornado’s in the Midwest when it comes to the natural products industry. I was recently on a conference call with various members of the Natural Products Manufacturers Association enraged about a change that the EWG had made in the rating of Vegetable Emulsifying Wax from a 1 to a 4. The tone was angry because as Compact Signers, we were not given a why, who, what or a heads-up at all to the change. As of the time of the call, no one knew why the ranking was changed, who provoked it or the reason for the change. Normally, I would not address this here on our blog, but there has been so much [Read More]
We have always published our product labels on our website. Admittedly they have been a little hard to find and took some work. As a part of the evolution of our website and our dedication to simpler more informed content, we have created a page on our blog dedicated to our products from an informational standpoint. The page on the main menu bars above and to the right show a new category called “Keys Products.” As we add information, it will appear in this category and as a brief article like this one. So, now all of our label art in flat pattern is available to be viewed by clicking this link or the label image herein. You can also go to the category page and click the link there to see these labels. You will also notice that we are beginning to add recycle symbols to our labels. Many of our containers are made [Read More]
The EWG just released a report on Fragrances. Below is a part of the report and links to read the entire report. What is important to understand is that these same secret ingredients are used in personal care and household products. That familiar brand fragrance of Tide, Dreft and dryer sheets come from fragrance developed in the same process as the cologne’s and perfumes listed in the EWG Report. This report is not startling to us, but it will be to you. It is clear and concise as well as very easy to understand. Simply if it has a long lasting smell, it is a good chance that your products have some of these secret ingredients that are talked about in the report. This morning our chief scientist, Bob Root, was a featured speaker on the industry call hosted by the Product Stewardship Institute.
Wendy Steele, Keys CEO UV “B” Chic and UV “A” Wise Video After the shock of being diagnosed with Melanoma Skin Cancer and the aftermath of dealing with all the chemical in my life that cause my skin disorders, the reality set home pretty quickly. My skn could never again be exposed to prolonged UV events. Growing up with a golden tan every summer, sailing the Chesapeak Bay and living in San Diego on a boat caused me to rethink my lifestyle. Moreover, it caused me to become a advocate and spokesperson for UV and sun avoidance. Yes, we make one of the finest sunblocks in the world. Consumer Reports said it was the most effective. The Environmental Working Group said we are the safest. Still, my advocacy is education to stay out of the sun, wear a UPF rated hat and clothing, wear sunglasses and then cover [Read More]
KEYS TV About Keys Simple, Effective Pharmaceutical Grade Products for Skin Health Video Many people have asked how we started Keys and why. This short video overview will give you a sense of who we are, why we started and our purpose. As an overview, Wendy Steele, Keys CEO was diagnosed with Melanoma Skin Cancer a little over ten years ago. She survived the cancer, but was terribly afflicted with skin disorders that were diagnosed by doctors as adult acne, eczema, psoriasis,l contact dermatitis and a myriad of other incorrect bad guesses. What she found was that it was the chemicals in prescription skincare and the sunscreens she had to wear to protect her skin.
By Wendy Steele, Keys CEO A few years ago when I fell and sprained my ankle, I had to send Bob to Santa Monica CA to meet with 300 Hollywood makeup artists. The trip was to introduce Eye Butter as a natural alternative to eye foundations and creams. Our message then and now was that natural products no longer needed to be a compromise. Our message was and is that Eye Butter, Luminos and Solar Rx actually make people look good on and off camera. Not just for the Red Carpet. Most of you know that Bob is my business partner and also my husband. Since I was then on crutches and unable to travel, it was hard to send him to be with makeup artists which were mostly beautiful women with “the natural look”. As the story continues, happily, Bob’s connection with these women did not end with [Read More]
Dirty Dozen Chemicals: SLS By Bob Root Keys Technologist Many people that I meet ask me to describe why I do not use certain chemicals. I tell them that my reasons are practical not political. I generally explain in three to five pragmatic reasons why I do not use certain ingredients. Most encourage me to offer my simplified reasons, so I am beginning to undertake why we do not use certain ingredients. In this series of article, I will start with the Dirty Dozen.
A new iPhone application promises to inform the consumer of which products should be avoided using a database of INCI names and the ingredients allotted safety profile. Cosmetifique can be used with both the iPhone and iPod Touch and claims to have a searchable database of over 5,000 ingredients, in INCI format. Results for ingredients searches come back highlighted as either red, orange or green, to denote whether the ingredient is good, acceptable or should be avoided. According to application designer Alfredo Delli Bovi, this can inform the consumer whether the cosmetics they have bought or are planning on purchasing are dangerous to their health or the environment. Cosmetifique also allows favourite products to be saved with the name, brand and colour, which can then be shared with friends via email, facebook or twitter. Delli Bovi explained that the ingredients suggested as good are natural and green ingredients. “We talked to make-up [Read More]
Acne Solutions. Real or Unreal? By Bob Root, Keys Technologist There are many acne treatments on the market promising a quick result. They work quickly and as quickly, the skin rebounds, for most with, with a vengeance. We receive a lot of emails from people wondering what we have for treating acne. Ironically, Keys is in business because of acne treatment. More about that later. The major quick fix for acne has been the same since the 1920’s. The chemical is called Benzyol Peroxide. Benzoyl peroxide is an compound in the organic peroxide family. It consists of two benzoyl groups joined by a peroxide group. Benzoyl peroxide is used as an acne treatment, for improving flour, for bleaching hair and teeth, for polymerising polyester and many other uses.
New Eye Butter Softer, smoother and more effective anti-aging properties By Bob Root, Keys Technologist Eye Butter is now better butter. The ingredients are the same. The amount of each ingredient has not changed. Two of the processes in making Eye Butter have been changed to increase its efficacy and soften the consistency while also being smoother.
In keeping with our commitment to keep you informed about studies dealing with the Dirty Thirty chemicals, here is a synopsis and link to a recent article regarding phthalates in personal care products. Please note that we have tracked the use of phthalates in room fresheners, scented candles, dryer sheets, laundry detergents, cologne/perfumes and a high percentage of personal care products. The consumer simple rule that we suggest is that if a product has a strong fragrance that lasts for a long time, it is most likely synthetic and contains a form of phthalate. When in doubt inquire to a product manufacture for assurance that their products do not contain phthalates. Keys Engineering Personal care ingredient linked to ADHD A new study has linked phthalates, a substance used in some shampoos, lotions, air fresheners and children’s toys, with attention-deficit hyperactivity disorder. Although research on the health effects of phthalates (pronounced “thalates”) [Read More]
Galleyon Mini Naturally Antibacterial Foaming Castile Soap, 50 ml (1.69 oz) Our customers have asked and asked for a smaller purse size version of Galleyon. The problem has been finding a foamer mechanism small enough and durable enough for the high levels of natural spearmint essential oil that we use as our major antibacterial agent. Great for the pocket or purse during flu season, Galleyon was first developed for professionals that wanted an antibacterial soap, but without the harsh biocide chemicals. Doctors, nurses, chefs and many other professionals are required to wash their hands many times a day. The harsh chemicals in all antibacterial soaps left their hands cracked, chapped and irritated. Using Galleyon as a primary soap or as a second wash preserves the antibacterial action while adding oils to sooth the skin. We now believe that the Tricosan’s used in these antibacterial hand sanitizers and soaps may contribute [Read More]
Research links school air quality to school cleaning supplies Keys Note: Although we are a natural skin remedy and health company, we have long said that many skin disorders are misdiagnosed and caused by chemicals in household products. Because this report is about schools, on the surface, do not dismiss this report when choosing your household cleaning products. Especially your laundry detergents that come in direct contact with your skin. At Keys, we believe that 95+% of all household cleaning products contain harmful chemicals to humans and pets and cause over 75% of diagnosed skin disorders. Our belief…What’s yours? Please read this summary and the linked report for your own well being! EWG, November 6, 2009: Cleaning supplies used in 13 large California school districts release an airborne brew of chemicals, including a number that have been linked to asthma or cancer by state and federal health authorities. Tests of [Read More]
Well, I am not the only guy. There are a few of us. As the Keys formulator, I was asked to attend this year’s California Women’s Conference to answer questions and talk to the press and celebrities about our line of chemical-free skin care products. I arrived in LA last week. It is always a home coming for me. This year was the same, but different. After all, I was going to be hanging out with 22,000 women in one of my favorite towns, Long Beach. It is about four hours until the festivities begin and the energy here is heavy heavy supercharged and electric. I will be adding things after the conference here. We go from 4pm to 9pm tonight and then 7am to 5pm tomorrow. So, I am not sure exactly when I will be physically able to share impressions.
By Wendy Steele, Keys CEO So what happens when over 20,000 women convene at a special conference in Long Beach CA hosted by The People’s Governor, Arnold Schwarzenegger and California First Lady Maria Shriver? Well, we are about to find out! Keys is excited to participate in the CA Women’s Conference events on Monday October 26 and Tuesday October 27. During the event, Keys is exhibiting with one of its LA based retail partners Lavender Natural Beauty. If you are in Long Beach, please visit with us on site at the conference in Booth 846. I am struck by the great potential for thousands of women who I believe will be inspired by what they hear, see and feel in the next 2 days. Perhaps the greatest gift is listening to others passionately share about the defining moments in their lives. Recognizing defining moments, on the job, with their health and at times of great loss and great celebration is a monumental step to helping women [Read More]
Blogging Debunking – Federal Style By Bob Root, Keys Technologist And it did not take a Michael Moore Film…. The Federal Trade Commission (FTC), protects consumers from fraud or deceptive business practices, voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers and celebrities to clearly disclose any “material connection” to and including payments for an endorsement or free product. This is the first time since 1980 that the FTC has updated its rules on the use of endorsements and testimonials in advertising. In addition to covering bloggers, the new FTC rules state that celebrity endorsers can be held liable for false statements about a product, and all endorsements must include results consumers can “generally expect.” Previously, an advertiser could cover their claims by the disclaimer “results not typical.”
Clear Cosmetics – Keys Makeup By Bob Root, Keys Chief Technologist When I am in front of customers, doctors, estheticians, makeup artists, actors and cosmeticians, the question is always the same. “When is Keys going to create a makeup line?” My answer is when I can find safe ingredients that have the right colors and staying power. I began looking at traditional makeup about four years ago. I studied conventional makeup products as well as the mineral makeups. What I found in common was a group of minerals and compounds that are earth derived from oxides or rock ground into small particles that are suspended either in a cream, lotion or dry powder base. Upon further investigation, I found that many lipsticks, eye shadows and tints all contained lead, mica, silica, iron oxide and even some minerals that have low dose radiation. When I discovered this, I wondered why the mainline [Read More]
How Does Luminos Work…A new generation of makeup by design. By Bob Root, Keys Technologist Authors note: Everywhere I go, women and men come up to me say, “Show me that Luminos thing you do?” What they are talking about is a little illusion I do with Luminos that is more than an illusion. I turn my hands, palms down, show them the back of my hands and then rub Luminos on the back of just one hand. Two seconds and I show them the back of both hands again, side-by-side. The Luminos hand is clear, smooth and any redness is gone. I move from one lighting area to another to show them that the illusion remains in any light. Then I explain how a TV show inspired its creation. Invariably, the first question is, “How did you do that.” I answer…Magic! Painting Faces: Luminos Background – How it began! [Read More]
At Keys, we have a core philosophy to not use any chemicals in our products that remotely have health concerns, known allergens or irritants. Like many, we started our business based on a need and we try to minimize negative marketing. If we were to list all the no’s, it would fill an entire web page. We chose to use the term chemical-free although it outrages the chemists of the world. All of our ingredients are on the labels and listed with the EWG Skin Deep Report. So the purpose of writing about the Dirty Thirty is to give you an education of what chemicals are typically used in skincare, what they are intended to do and why you do not want to have them in your products. Our own list of no no chemicals and natural ingredients tops 1100. Yes, some are natural and they are on our no-use [Read More]
One of the premier conferences every year for and about women is the California Women’s Conference hosted by Maria Shriver and the Governor of California. This year, Keys was honored to be invited as one of the sponsors of the conference being asked to have our Luminos be included in the speakers’ gift bags. Many conferences permit vendors to buy their way into participation. For this conference it is an invitation only honor that delighted us to receive. There will be 118 speakers from the entire globe that includes Sir Richard Branson, Kelly Preston, Maria Shriver and numerous noteworthy speakers. Click Here for a complete list of speakers. The conference covers a wide array of topics and is a concentrated two day event. Keys will also be partnering with some of our retailers in Southern California and will be exhibiting our full line of products. Key Luminos continues to gain [Read More]
By Bob Root, Keys Technologist One day when I was young, I was reading an issue of Popular Science Magazine with a story about a bold project to put man into space. I was so excited. Like many young people, I fantasized about flying in space. I became an avid follower of early rocket pioneers and awaited the day when the first manned rocket would launch. A few months before the first test launch was to fire, my mother, in sheer terror, headed for church to join other devoted to pray for the salvation of mankind. When I asked her what it was about, she exclaimed that “the world will come to an end when that damned rocket punctures the sky.” …”We have to prepare by praying for our salvation.” This was a defining moment for me because I did not believe her fears or the need to pray for [Read More]
by Wendy Steele, Keys CEO I did a double-take when I read some hoopla about a drug company suing a cosmetic company over an ingredient that they both touted as a miraculous eyelash growth ingredient. Then I saw a commercial where a celebrity was touting the growth of her eyelashes to taking this prescription topical (never mind all of potential side effects they mention)? YIKES! I thought about my teen years, as that was when my eyelashes started becoming the focus of my attention and quest for “beautiful long lashes”. Being the only girl with two brothers, I was distressed and annoyed that both of my brothers had full, long and lush eyelashes and I did not! It just didn’t seem to be fair! Like so many women, I resorted to using so-called lengthening mascaras, lotions, potions and eyelash curlers, at considerable expense. Then about three years ago I started to notice new [Read More]
Congratulations to the Weeds team for all your Emmy Nominations!!! Special congrats to Mary Louise Parker, Elisabeth Perkins and the entire Weeds team. Keys on Weeds Well we think it is true. We heard from an informant that Keys will be featured on Episode 10 of the hit Showtime Series “Weeds.” We have been working with the team using Solar RX and Luminos along with some of our other products. Rumor has it that some of our products will be seen during the episode in a bathroom scene. Keys has been extremely popular in Hollywood because our Luminos and Solar Rx provide a soft focus effect for the skin. This illusion of reducing fine lines and smoothing the skin is especially important in the world of high definition photography. Keys has been used now in a number of television commercials, motion pictures and TV shows like Weeds
Ideal Bite recently featured Keys RediCare in an article titled Chump mosquitoes got your kid down for the count? You can read the article by Clicking Here.
Airless Pumps versus Tubes By Bob Root Keys Technologist I am often asked the question of why I chose airless pumps for our products over traditional tubes. Well, there is no simple answer, but a series of reasons that we chose this very advanced technology developed in the Netherlands along with our design team. The most important reasons are health, safety and cleanliness of the product. True, tubes are less expensive, easier to fill and more common. The problem with tubes is that they were never designed for natural products.
By BETSY MCKAY , Wall St Journal The Centers for Disease Control and Prevention launched an environmental public-health tracking network to help scientists and the public explore potential links between environmental contaminants and chronic diseases.
Miracle product? Could Be! RediCare is certainly, a product that has touched so many people and pets in a positive way that we just had to write this article. Keys RediCare offers solutions to skin disorders, internal disorders that cause the skin to react, itch and breakdown. For sunburns, burns and scrapes, RediCare performs equally as well. RediCare is a natural insect repellent and much more. It all begins with the story of how RediCare became such a universal product. It was born from inspiration, a natural disaster and the people and the animals that suffered from exposure to chemicals, poisons, exposure and pollutants. The Keys RediCare story is as important as what the product does for people and pets today. Born as a result of Hurricane Katrina, the early search and rescue teams came back with skin disorders, poison ivy outbreaks, raw skin, burned chemically and from the sun. The [Read More]
Beth Greer had been living what she considered a healthy lifestyle when a medical crisis prompted her to reevaluate everything—from the food she ate to the personal-care products she used and the environment she lived in. Now, in Super Natural Home,
New Gluten-Free book by Elisabeth Hasselbeck of “The View” ABC Television Talk Show has featured Keys Solar Rx in the book. Keys Solar Rx has been listed as the most effective moisturizing sunscreen by the EWG , Consumer Reports and is now featured by Elisabeth because it is also gluten-free.
Solar Flare – What you don’t know can kill you! Whitepaper by Wendy Steele, Keys Founder (updated from 2007) Your skin is the first thing that people notice about you—at every age! We often take it for granted. The fact is we rely on our skin health to protect us every day of our lives, as the body’s first defense from the damaging effects of the environment. What you choose to do to your skin has everything to do with the skin results that you will get. Everyday, people use soaps, scrubs, gels, toners, lotions, creams, skin lighteners, brighteners, faders—and the list goes on! Most of these products contain chemicals that can sensitize, irritate and even weaken the skin. The absolute worst culprit for lifetime damage and irritation of the skin is the relentless everyday effects of solar radiation. How much time you’ve spent on the beach blanket or at [Read More]
By Bob Root, Keys CTO I spend 300 days a year on the road, out and about with our customers, retailers and at industry events. I receive numerous questions every day. The majority are inspiring and educational for me. Almost daily, though, I receive questions that relate to opinions expressed by some people or companies that are not based in fact, and literally scare people. They strike fear in people and I wonder what motivates these fearmongers to use negative marketing to further themselves or to try to elevate themselves in other peoples’ eyes. We see both companies and journalists using fear tactics to try and sell themselves, products and publications. We call this the FUD factor. FUD stands for Fear, Uncertainty and Doubt, and this combination is the antithesis of facts. I see ads, blogs and opinions that border on criminal irresponsibility, because their content will often scare people [Read More]
Once again Keys Solar Rx tops the best and safest sunblock on the Environmental Working Group 2009 Sunscreen Report. Now two years in a row, Solar Rx tops the Moisturizing Category for the safest and most effective sunscreen protection. Wendy Steele, Keys CEO said, “I am thrilled for Keys to be #1 again. I am even more thrilled for the people this report will touch because the EWG has refined this years report to be a significant tool in the prevention of skin cancer in children and adults. By seperating Beach and Sports for everyday sun protection, creating the Mosturizer with Sunscreen category is profound and a huge leap for the advocates of sun protection and sun avoidance. As an Inner Circle member of the Skin Cancer Foundation, I am so proud of this years EWG Sunscreen Report and want to extend my appreciation for the dillegence of the EWG [Read More]
Bob Root, Keys Founder and Technologist was interviewed by Beth Greer, author of “The Super Natural Home” on her radio show, The Super Natural Mom, yesterday. The broadcast was live and can be heard by click the link below or the download link. (large file, so we do not recommend downloading). There were a number of subjects discussed including the meaning of the word “Natural” and “Organic” in the safe cosmetics market as well as misuse in the traditional over-the-counter skincare market. Also discussed are some of the chemicals commonly used by skin care companies and the potential health hazards. The Super Natural Mom-07/01/09 Played: 0 | Download | Duration: 00:58:00 Safe Cosmetics – The Ugly Side of the Beauty Industry w/ Stacy Malkan and Bob Root Posted by ProgressiveRadioNetwork at 7/1/2009 2:43 PM | Add Comment
by Wendy Steele, Keys CEO As a melanoma survivor, people listen when I talk about how Keys Solar Rx sunblock when used daily, can help prevent skin cancer. They really listen when I tell them that it is the most effective anti-aging product available today. Yes, 90% of all visible skin aging comes from exposure to UVA and UVB. Most people now know that there is a difference between UVA and UVB and that SPF rated sunscreens only protect against the burning UVB (UV-Burning ) rays. They do nothing to protect from the deep penetrating UVA (UV-Aging) rays that destroy skin elasticity and break down the collagen that gives our skin a youthful glow and smooth wrinkle free appearance. Sunscreens with only UVB SPF ratings are not protecting you from the aging rays and are giving you a false sense of security…so it is time to get sun wise from [Read More]
by Bob Root Keys Technologist Clean, Caring, Concerned and Diligent! Everyone want to know these days what is in your products, what is not in your products and how does the making of your products effect the environment. I thought it might be lighter to use the title Green Piece with an ‘i’ because that is what the PR people call the eco statement that a company offers. Often these are full of $5 dollar words and platitudes. So, I have attempted to inform here without using too many words or big words that have no meaning. I am sure I have missed something, so make sure you use the comment box to ask me your questions. Keys is not just another natural products manufacturer. We design skin care solutions that solve problems. If there was a FDA category for Natural Medicines, you would find Keys there. What you will [Read More]