Winter is Time for Sunscreen
by Wendy Steele, Keys CEO
Every skier around the world knows the importance of using sunscreens at high altitude. As the air thins, the UV radiation protection from the atmosphere declines exponentially. The same is true when it gets cold and dry at sea level. Worse, cold winds chap, dry, and redden the skin on your face neck and hands. Ironically, it can be as important to wear sunscreen in the winter as in the heat of summer. Reflected UV can double the dose of UV A aging rays while UV B burning rays can be more docile. Our face neck and hands can take a real beating in the winter months. Even places like the Southwest US, where it is warm, are also dryer in the winter.… ---Read More!