Keys Island Rx Foaming wash is a patriarch of our line. With the popularity of micellar water cleansers, we thought it would be essential to point out that Island Rx has always been micelle-based. It has been that way since its introduction in 2004.
Our society, especially beauty, is fad and fan based. Keys has always been a “Fan” based product line, but we have started a few “Fads” in our 15 years. More often than not, we have not been credited with some interesting trends.
There is a difference between fads and fan-based products. Word of mouth advertising is generally associated with fan-based products and Fads with fake news.
The origin of the word fad is generally tied back to about 1834. Loosely related to “hobby, pet project” (adjective faddy is from 1824), of uncertain origin.… ---Read More!