Keys Plans OTC Natural Product Line
Taps Industry Veteran To Innovate Sales Effort.
Today, Wendy Steele, Keys CEO announced that the Keys brand of skin care products is planning to expand into the OTC (over the counter) segment with a line of natural remedies. She also announced an expansion of Keys brand sales efforts to strengthen the move into OTC by tapping an industry veteran as their new Director of North American Sales.
Wendy Steele offered, “Keys celebrates its 10 year anniversary by innovating new products and augmenting our sales efforts. This is a back to the future moment for the Keys brand. Keys products have always been functional. Our products have solved skin problems for our customers and made them feel good since we began the Keys brand. The natural products industry has become a strong part of everyone’s lives in the nutrition and supplements area. It is time for natural skin care to become a part of this OTC market segment. As industry innovators, we are taking the first major steps instigating a needed change.”
In the next few months, Keys will introduce new products that are designed to replace many familiar conventional brands with naturally derived extract based products. These natural OTC innovations are designed to mimic the mainstream products with functional natural solutions. Steele added, “We have ten “Back-Country Medicine” products in the pipeline based on our own natural extracts developed in cooperation with Applied Alchemy, Inc. Each product combines extracts that we have developed in our laboratories with natural whole essential oil combinations to solve skin problems. Examples are a chemical-free broad spectrum natural insect repellent and skin conditioner that will compete with Avon’s Skin So Soft and a first-aid spray that will be a natural alternative to Bactine.”
New Keys Sales Leadership
Wendy Steele also announced today that supplements industry sales veteran, Anne Otis will join the Keys brand as its new Director of North American Sales. Otis is a 13 year sales professional joining Keys from the natural health industry. Steele added, “We are thrilled to have Anne join us because she is both a practitioner and sales expert in the business of building a solution oriented sales channel. Over the last ten years, I have watched the natural health industry grow and mature while the skin care portion has become a scent focused daily discounter commodity industry. We want to grow and support retailers who are trusted advisors to their community and who compete with green washing big box and luxury natural market stores.”
Anne Otis is a 13 year sales veteran who has her masters degree in nutrition. Anne offered, “There are natural markets, co-ops and natural practitioners that have stayed the course of offering their customers resources, knowledge, information and trusted personal advice. Keys has always been a brand offering natural remedies and solutions. As we innovate new products, it is my charter to innovate the sales channels.”
Wendy added, “Anne’s charter is to grow our sales systemically by focusing our resellers on the features, benefits and advantages of the Keys brand and the new OTC products coming soon. We want to support resellers who are trusted advisors in their communities with products that the big box and glamour retailers cannot get.”
Orion Learning International Inc. was established in 1999 as a marketing and consulting firm focused primarily on the pharmaceutical and technology industries. Clients include companies like Pfizer, Qualcomm and other advanced thinkers. The Keys brand was a spinoff based on Wendy Steele’s successful defeat of Melanoma skin cancer. The company has been innovating solution based functional natural skin care products since 2005 and is credited with numerous “firsts” in the industry.