SmallFlower Interviews Bob Root About Probiome. Keys Natural Skincare & Beauty was born after co-founder Wendy Steele was diagnosed with and beat melanoma. The cancer was gone, but she was still dealing with some nasty side effects on her skin – itchy, irritated patches that were just made worse by sticky sunscreens. Read this interview here. [Read More]
After 20 years of fighting stupidity in a hostile environment I sometimes just get angry and need to speak out. May is Melanoma Month and with all the facts we now have there are still opinions that amaze me. Simply, the sun might kill you. For sure it will make you look older than you are. [Read More]
Today, you mostly see products that do just one thing. There are sunscreens, anti-aging creams, rosacea treatments, BB creams, foundations, moisturizers and anti-redness products. Keys Solar Rx is all these in one product. If simplicity and saving money is interesting to you, I will explain the what’s, why’s and how Solar Rx does all these things and more. [Read More]
For the 10th year in a row, Keys Solar Rx Moisturizer with Sun Protection has been ranked 1 by the EWG 2016 Sunscreen Report. This year Keys KPRO Tinted Moisturizer with SPF joins Solar Rx in the top seat with an identical rating. [Read More]
Keys Solar Rx is now smoother because of a patentable process designed to make it feel better without changing the formulation. The same proven ingredients made smoother and silkier. Now available online. [Read More]
It is 20 years since I was diagnosed and cured of Melanoma. May is melanoma awareness month and It is time to get wise and become in charge of your own skin health. Melanoma prevention saves lives. Please take some time to read my 2015 Melanoma Awareness Month message. Wendy Steele [Read More]
Keys was born from a need for natural skin care products the likes of which did not exist before we started. Our founder, Wendy Steele, survived Melanoma and her story of her road to recovery was littered with prescription products that almost worked. The trauma showed her the clear vision need for products that really worked to solve skin problems. Because they are natural, they also made her feel good with a new youthful appearance and the resulting contentment showed her the way in creating Keys In the simplest of messages, Keys is ancient remedies employing modern technologies for people with skin disorders, those that want to be chemical-free, people who want their family to have natural alternatives and for post cancer recovery survivors. We are: Natural Beauty Natural Skin Care Natural Skin Therapies Natural Hair Care Natural Dog Care & Supplements Keys Purpose and Direction We are not just a natural [Read More]
Keys is a proud supporter of the EWG Sun Safety Campaign. For over ten years, Keys CEO, Wendy Steele, has pounded on the industry to create a campaign to educate end users about the effects of UVA and UVB radiation. [Read More]
We have posted tips from the EWG regarding sunscreens. Keys Solar Rx was ranked as a top product in the 2014 sunscreen report under the moisturizers with SPF category. Keys received one of the highest ratings for safety and efficacy. [Read More]
Keys Solar Rx ranked as Top Product in the EWG 2014 Sunscreen Report Moisturizer with sun protection category. Solar Rx receives one of the top rankings for highest safety and efficacy. Offer UVA and UVB broad spectrum protection as a everyday moisturizer with SPF. [Read More]
The New FDA Sunscreen regulations are about to go into effect. Last year I wrote and article in July of 2011 about what to expect from the new regulations. The article outlined all of the changes we as manufacturers had to make to make the regulatory changes seamless to consumers. [Read More]
Wendy Steele, Keys CEO is a Melanoma Skin Cancer survivor. May is Melanoma Month and Wendy has written an article expressing here concern that May is also prom month. That little white dress does not need a tan to set it off! So, it is time to get wise. If the article is not convincing enough, the video just might be! [Read More]
Reflex ProBiome – The Back Story Reflex is one of the oldest new products we have. I know that does not make sense. It does to me because I developed Reflex almost five years ago and have been testing it since under the code name of Silken. My problem was that the delay had nothing to do with developing the product, packaging or refinement. My problem? At least three of the ingredients I needed were not available in quantities greater than a few gallons. If you keep in mind that I need thousands of liters or gallons to bring a product to market, a single liter is only good to prototype and lead to frustration. As if it was a sign from the heavens at this place in space and time, providers showed up with production quantities of high grade organic virgin avocado oil, virgin Tamanu oil and our own [Read More]
In a new study, biologists report that melanocyte skin cells detect ultraviolet light using a photosensitive receptor previously thought to exist only in the eye. This eye-like ability of skin to sense light triggers the production of melanin within hours, more quickly than previously thought, in an apparent rush to protect against damage to DNA. [Read More]
I must admit that I have been CNN Free for nearly tens years. Really! I find myself working at looking at the world through positive lenses. I have found that watching things out of my control affects my overall health. This is not an “ignorance is bliss” approach to living as much as it is a focus on what I can effect, affect and control. For some time now, I have been afflicted with the belief that much of our health is not about doctors, prescription or even prevention. As I have studied, for my own life, I have found that health and specifically skin health, are directly relates to changing behaviors and realizing that it is not just about what we put into or on our body, it is how we do it and exercising the critical systems of the body. Simply, just eating right and going to the gym are [Read More]
It is summer and it is sunscreen season. Below is an article I recently wrote about the new welcomed changes from the FDA that will force manufacturers to reveal what is in their sunscreens. Please read it and the links to the FDA. This change has go a long way to help save lives through UVA and UVB dangers awareness. Also, since this new regulation, I thought it would be good to reprint the blog article herein. I encourage you to study to protect you and your family. My grandfather used to say to me, “make up your mind. Don’t let someone make up your mind for you!” It is more important than ever that you listen to facts based on studies and not opinion.
by Bob Root It has been about three years of communication with the FDA before the new sunscreen regulations came out June 11, 2011. The FDA requested input from many companies and organizations. Keys and other presented facts, opinion and wishes. For some the time and the angle of the new direction have been touted as too little and too late. I for one am happy with the changes.
WISDOM FROM “UGLY DUCKLINGS” by Wendy Steele (Original Post May 9, 2011…See updates below) My recent experience with several “ugly ducklings” has once again put a bright spotlight on my desire and responsibility to share my personal wisdom about skin health. So far in this month of May, I have had the pleasure to personally talk to and meet many of our mid-west customers during multiple special events. At one event I was wearing several flesh-colored bandage strips on my upper chest and self-consciously made sure that I covered those strategically with clothing, as I did not want to reveal those ugly little bandages. I thought later that perhaps I would have been better off letting them show, because then I could share more personally my own experiences with “ugly ducklings”. Knowledge is a powerful thing.
By Bob Root It is a constant quest to understand and then explain the effects of UVA and UVB on our skin and our lives. Our involvement with the Skin Cancer Foundation, Johns Hopkins, Mayo Clinic, Scripps and various universities expose me to all sorts of information. I am always searching for the simplest and best explanations to help people understand UV radiation. Clearly I feel that I stand on the shoulders of many scientists and advocates. Below is by far the best I have seen as a simple elegant guide. It comes from the Skin Cancer Foundation and has an equally simple title. Understanding UVA and UVB
Omni – Skin Elixir Spray 60ml (2oz) Omni is a revolutionary product from every aspect. Omni is a technology term derived from the Latin word Omnis meaning “all.” When we began to develop AquaVit, it became clear that our Ariane ingredient had wonderful properties. Omni was originally being developed with an ingredient we named Miras. Miras is a special ingredient that comes from the fruit of the Forsythia plant and has very high levels of Oleanolic which is known to have many healing and cleansing properties for the skin without harming the skins probiotic EcoSystem. We then combined Ariane and Miras together for a combined effect that rivals any skin care, anti-aging or beauty product in the world. Of course, I am biased.
Wendy Steele, Keys CEO UV “B” Chic and UV “A” Wise Video After the shock of being diagnosed with Melanoma Skin Cancer and the aftermath of dealing with all the chemical in my life that cause my skin disorders, the reality set home pretty quickly. My skn could never again be exposed to prolonged UV events. Growing up with a golden tan every summer, sailing the Chesapeak Bay and living in San Diego on a boat caused me to rethink my lifestyle. Moreover, it caused me to become a advocate and spokesperson for UV and sun avoidance. Yes, we make one of the finest sunblocks in the world. Consumer Reports said it was the most effective. The Environmental Working Group said we are the safest. Still, my advocacy is education to stay out of the sun, wear a UPF rated hat and clothing, wear sunglasses and then cover [Read More]
Clear Cosmetics – Keys Makeup By Bob Root, Keys Chief Technologist When I am in front of customers, doctors, estheticians, makeup artists, actors and cosmeticians, the question is always the same. “When is Keys going to create a makeup line?” My answer is when I can find safe ingredients that have the right colors and staying power. I began looking at traditional makeup about four years ago. I studied conventional makeup products as well as the mineral makeups. What I found in common was a group of minerals and compounds that are earth derived from oxides or rock ground into small particles that are suspended either in a cream, lotion or dry powder base. Upon further investigation, I found that many lipsticks, eye shadows and tints all contained lead, mica, silica, iron oxide and even some minerals that have low dose radiation. When I discovered this, I wondered why the mainline [Read More]
How Does Luminos Work…A new generation of makeup by design. By Bob Root, Keys Technologist Authors note: Everywhere I go, women and men come up to me say, “Show me that Luminos thing you do?” What they are talking about is a little illusion I do with Luminos that is more than an illusion. I turn my hands, palms down, show them the back of my hands and then rub Luminos on the back of just one hand. Two seconds and I show them the back of both hands again, side-by-side. The Luminos hand is clear, smooth and any redness is gone. I move from one lighting area to another to show them that the illusion remains in any light. Then I explain how a TV show inspired its creation. Invariably, the first question is, “How did you do that.” I answer…Magic! Painting Faces: Luminos Background – How it began! [Read More]
By Bob Root, Keys Technologist One day when I was young, I was reading an issue of Popular Science Magazine with a story about a bold project to put man into space. I was so excited. Like many young people, I fantasized about flying in space. I became an avid follower of early rocket pioneers and awaited the day when the first manned rocket would launch. A few months before the first test launch was to fire, my mother, in sheer terror, headed for church to join other devoted to pray for the salvation of mankind. When I asked her what it was about, she exclaimed that “the world will come to an end when that damned rocket punctures the sky.” …”We have to prepare by praying for our salvation.” This was a defining moment for me because I did not believe her fears or the need to pray for [Read More]
Solar Flare – What you don’t know can kill you! Whitepaper by Wendy Steele, Keys Founder (updated from 2007) Your skin is the first thing that people notice about you—at every age! We often take it for granted. The fact is we rely on our skin health to protect us every day of our lives, as the body’s first defense from the damaging effects of the environment. What you choose to do to your skin has everything to do with the skin results that you will get. Everyday, people use soaps, scrubs, gels, toners, lotions, creams, skin lighteners, brighteners, faders—and the list goes on! Most of these products contain chemicals that can sensitize, irritate and even weaken the skin. The absolute worst culprit for lifetime damage and irritation of the skin is the relentless everyday effects of solar radiation. How much time you’ve spent on the beach blanket or at [Read More]
Once again Keys Solar Rx tops the best and safest sunblock on the Environmental Working Group 2009 Sunscreen Report. Now two years in a row, Solar Rx tops the Moisturizing Category for the safest and most effective sunscreen protection. Wendy Steele, Keys CEO said, “I am thrilled for Keys to be #1 again. I am even more thrilled for the people this report will touch because the EWG has refined this years report to be a significant tool in the prevention of skin cancer in children and adults. By seperating Beach and Sports for everyday sun protection, creating the Mosturizer with Sunscreen category is profound and a huge leap for the advocates of sun protection and sun avoidance. As an Inner Circle member of the Skin Cancer Foundation, I am so proud of this years EWG Sunscreen Report and want to extend my appreciation for the dillegence of the EWG [Read More]
Bob Root, Keys Founder and Technologist was interviewed by Beth Greer, author of “The Super Natural Home” on her radio show, The Super Natural Mom, yesterday. The broadcast was live and can be heard by click the link below or the download link. (large file, so we do not recommend downloading). There were a number of subjects discussed including the meaning of the word “Natural” and “Organic” in the safe cosmetics market as well as misuse in the traditional over-the-counter skincare market. Also discussed are some of the chemicals commonly used by skin care companies and the potential health hazards. The Super Natural Mom-07/01/09 Played: 0 | Download | Duration: 00:58:00 Safe Cosmetics – The Ugly Side of the Beauty Industry w/ Stacy Malkan and Bob Root Posted by ProgressiveRadioNetwork at 7/1/2009 2:43 PM | Add Comment
by Wendy Steele, Keys CEO As a melanoma survivor, people listen when I talk about how Keys Solar Rx sunblock when used daily, can help prevent skin cancer. They really listen when I tell them that it is the most effective anti-aging product available today. Yes, 90% of all visible skin aging comes from exposure to UVA and UVB. Most people now know that there is a difference between UVA and UVB and that SPF rated sunscreens only protect against the burning UVB (UV-Burning ) rays. They do nothing to protect from the deep penetrating UVA (UV-Aging) rays that destroy skin elasticity and break down the collagen that gives our skin a youthful glow and smooth wrinkle free appearance. Sunscreens with only UVB SPF ratings are not protecting you from the aging rays and are giving you a false sense of security…so it is time to get sun wise from [Read More]