Did You Know?

InfoGram™ – New Keys ‘Quick-Reads’ Mini-Blog

InfoGram


In keeping with the times, we created a new area of Clean Green Cafe blog for quick informational bites. Infograms™ are focused on helping you understand our product applications. Infograms will offer tips and tricks as well as educational information. We will bring you industry news and our perspective on various important subjects. Clean Green Cafe will continue to have in-depth content while Infograms will be quick short bits of information. Often there will be crossover content where Infogram’s will link to larger more profound article on the Clean Green Cafe Side.  Click Here to go straight to Keys InfoGram’s [Read More]

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Did You Know?

Tips – Thinning Lotions

At Keys, we receive lots of questions and this weeks dominant question deals with thinning our lotions in colder weather and to have a lighter finish. We share a few tricks in this short article. [Read More]

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Chemicals

About Us – A Defining Moment

Keys was born from a need for natural skin care products the likes of which did not exist before we started. Our founder, Wendy Steele, survived Melanoma and her story of her road to recovery was littered with prescription products that almost worked.  The trauma showed her the clear vision need for products that really worked to solve skin problems.  Because they are natural, they also made her feel good with a new youthful appearance and the resulting contentment showed her the way in creating Keys In the simplest of messages, Keys is ancient remedies employing modern technologies for people with skin disorders, those that want to be chemical-free, people who want their family to have natural alternatives and for post cancer recovery survivors. We are: Natural Beauty Natural Skin Care Natural Skin Therapies Natural Hair Care Natural Dog Care & Supplements Keys Purpose and Direction  We are not just a natural [Read More]

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Chemical-Free Skin Health Book

SK!N What’s Normal pH?

  by Bob Root, Keys CTO There is another book on the horizon for us.   The working title is simple, “SK!N”.   After Chemical-Free Skin Health was published, I started to get so many questions that focused more on “what to do” than what is wrong.  Yes, there will be a chapter about the negative effects of chemicals in products.  The majority of the book are things that we should be doing to improve skin health which has a direct connection to youthful appearance and beauty. These articles are snippets from the book which are triggered by questions that I get that I think are important now!  Books just have this tendency to stretch things out a bit too far. Like all good citizens, I have a disclaimer.  For future reference, I once had a professor that said, “Ask Root the time of day and he will lecture you on [Read More]

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Chemicals

The News Is Not All Bad!

I must admit that I have been CNN Free for nearly tens years. Really!  I find myself working at looking at the world through positive lenses.  I have found that watching things out of my control affects my overall health.  This is not an “ignorance is bliss” approach to living as much as it is a focus on what I can effect, affect and control. For some time now, I have been afflicted with the belief that much of our health is not about doctors, prescription or even prevention.  As I have studied, for my own life, I have found that health and specifically skin health, are directly relates to changing behaviors and realizing that it is not just about what we put into or on our body, it is how we do it and exercising the critical systems of the body.  Simply, just eating right and going to the gym are [Read More]

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Keys Articles

Keys Omni – New Revolutionary Skin Spray Elixir

Omni – Skin Elixir Spray 60ml (2oz) Omni is a revolutionary product from every aspect.  Omni is a technology term derived from the Latin word Omnis meaning “all.” When we began to develop AquaVit, it became clear that our Ariane ingredient had wonderful properties. Omni was originally being developed with an ingredient we named Miras. Miras is a special ingredient that comes from the fruit of the Forsythia plant and has very high levels of Oleanolic which is known to have many healing and cleansing properties for the skin without harming the skins probiotic EcoSystem.  We then combined Ariane and Miras together for a combined effect that rivals any skin care, anti-aging or beauty product in the world.  Of course, I am biased.

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Keys Articles

New AguaVit – Toner Tonic from Keys

I am very happy to announce a new product long in development called AguaVit AguaVit is more than a toner. Take one sniff and the scent conjures deeply rooted emotions of times gone by. AguaVit means “Water of life.” It is made from a functional ingredient created by Keys called Arianne. To make Ariane we blend & distill whole organic orange, lime, cranberry, cucumber, juniper berry, star anise, cassia cinnamon, anise seed, ginger and clove.

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Keys Articles

AguaVit & Omni – Two New Functional Ingredient Products From Keys

Keys Skip Generation Technology – Blended Whole Botanicals by Bob Root  Keys Technologist We are about to introduce two new products that represent a significant advancement for us and the industry.  AguaVit and Omni are two new products coming soon that employ a remarkable change for us in how we produce products that offer functionality, efficacy and performance. Traditionally, companies blend ingredients to create a new product.  These can be oils, essential oils, extracts and blends of ingredients that were separately processed.  Often these ingredients are estered or separated and refined for a specific function.  For example, Vitamin E can be refined from vegetables  to look for and extract only a portion of the Vitamin E or the creation of a Tocopherol substance using refining processes.   Then many ingredients with separated functionality are blended together to create some action.  This is a lot of work and I continually question separating [Read More]

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Keys Articles

Gathering Thyme, New Bay Area Keys Reseller Opens in Marin County

Gathering Thyme is a new community herb shop and holistic health education center focused on providing Marin County and the Bay Area with exceptional natural healthcare products, education and support.  “Keys is very excited to add Gathering Thyme to our reseller list because they are true trusted advisors in their community,” said Wendy Steele, Keys CEO. In the retail shop you will find a wide selection of high-quality locally-sourced herbal products including the very best in bulk herbs, teas and spices; Western, Chinese, and Ayurvedic herbal formulas; practitioner-lines of dietary supplements; a terrific selection of organic face and body care products for women, men and children; a large selection of new and used natural healthcare books; bulk salts, clays, and body care products; and herb and health related supplies and gifts.  

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Chemical-Free Skin Health Book

Keys Featured at the 2010 California Women’s Conference

New book, “Chemical-Free Skin Health” premiered at the California Women’s Conference. Keys creates ECO Island. Keys product chosen by Maria Shriver for second year in a row for speakers’ gift bag. Long Beach California, October 25, 2010, California Women’s Conference. “Chemical-Free Skin Health” is a new book written by Keys founder and Chief Technology Officer, Bob Root.  The book is the first  written by a natural products industry formulator to help users make better buying choices for safer cosmetics and safer personal care products.  Bob Root offered, “I wrote my book because I realized that many people want safer cosmetics and safer personal care products, but they did not know how to go about making buying decisions.  I created ‘Chemical-Free Skin Health’ to give people a sort of users guide to help make better choices.  I ask my readers to Stop, Challenge and Choose!  I want them to stop buying [Read More]

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Chemical-Free Skin Health Book

On The Press! New Book by Keys Founder – Bob Root

Chemical-Free Skin Health! Bob announced the beginning of a book focused on skin health over two years ago at the Natural Products Expo West. His book will be published in early October and Bob will officially launch the book at the 2010 California Women’s Conference. Maria Shriver chose Keys Luminos for last years Women’s Conference for the speakers gift bag. This year, she chose Keys Solar Rx for the speakers gift bag. The book, titled “Chemical-Free Skin Health” with a subtitle of “Stop • Challenge • Choose” will be published by Orion’s M42 publishing company and will be sold on the show floor by Vroman’s bookstore. Bob will be at the show signing the books. Keys will be exhibiting in the newly created section called the “ECO Island” which features green sustainable products. For those attending, Bob and Wendy will be in the Keys booth along with Kathleen Beaton, Hollywood [Read More]

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Chemical-Free Skin Health Book

Ele Keats Actor – Artist – Keys Fan

Ele Keats   Actor Artist Keys Fan! When we started Keys, we began small with a few products and some real fans.  Our core belief is that products should solve problems and make people feel good about themselves and what they are using in and on their body. As we have grown, we feel it is time to honor some of those that we have helped, have been with us for a long time and those using our products in unique applications. Featured Keys Customer:  Ele Keats, Hometown:  Hollywood California

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Chemicals

EWG Report on Fragrance – Not So Sexy!

The EWG just released a report on Fragrances. Below is a part of the report and links to read the entire report. What is important to understand is that these same secret ingredients are used in personal care and household products. That familiar brand fragrance of Tide, Dreft and dryer sheets come from fragrance developed in the same process as the cologne’s and perfumes listed in the EWG Report. This report is not startling to us, but it will be to you. It is clear and concise as well as very easy to understand. Simply if it has a long lasting smell, it is a good chance that your products have some of these secret ingredients that are talked about in the report. This morning our chief scientist, Bob Root, was a featured speaker on the industry call hosted by the Product Stewardship Institute.

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Keys Articles

Keys on the Road with the Stars..At the Oscar’s

By Wendy Steele, Keys CEO A few years ago when I fell and sprained my ankle, I had to send Bob to Santa Monica CA to meet with 300 Hollywood makeup artists.  The trip was to introduce Eye Butter as a natural alternative to eye foundations and creams.  Our message then and now was that natural products no longer needed to be a compromise.  Our message was and is that Eye Butter, Luminos and Solar Rx actually make people look good on and off camera.  Not just for the Red Carpet. Most of you know that Bob is my business partner and also my husband.   Since I was then on crutches and unable to travel, it was hard to send him to be with makeup artists which were mostly beautiful women with “the natural look”.  As the story continues,  happily, Bob’s connection with these women did not end with [Read More]

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Keys Articles

Keys Clear Cosmetics

Clear Cosmetics – Keys Makeup By Bob Root, Keys Chief Technologist When I am in front of customers, doctors, estheticians, makeup artists, actors and cosmeticians, the question is always the same.  “When is Keys going to create a makeup line?”  My answer is when I can find safe ingredients that have the right colors and staying power. I began looking at traditional makeup about four years ago.  I studied conventional makeup products as well as the mineral makeups.  What I found in common was a group of minerals and compounds that are earth derived  from oxides or rock ground into small particles that are suspended either in a cream, lotion or dry powder base. Upon further investigation, I found that many lipsticks,  eye shadows and tints all contained lead, mica, silica, iron oxide and even some minerals that have low dose radiation.  When I discovered this, I wondered why the mainline [Read More]

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Industry Articles

Luminos: A Revolution in Makeup, by Design

How Does Luminos Work…A new generation of makeup by design. By Bob Root, Keys Technologist Authors note:  Everywhere I go, women and men  come up to me say, “Show me that Luminos thing you do?”  What they are talking about is a little illusion I do with Luminos that is more than an illusion.  I turn my hands, palms down, show them the back of my hands and then rub Luminos on the back of just one hand.  Two seconds and I show them the back of both hands again, side-by-side.  The Luminos hand is clear, smooth and any redness is gone.  I move from one lighting area to another to show them that the illusion remains in any light. Then I explain how a TV show inspired its creation.  Invariably, the first question is, “How did you do that.”  I answer…Magic! Painting Faces: Luminos Background – How it began! [Read More]

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Industry Articles

Keys Chosen By California Women’s Conference

One of the premier conferences every year for and about women is the California Women’s Conference hosted by Maria Shriver and the Governor of California.  This year, Keys was honored to be invited as one of the sponsors of the conference being asked to have our Luminos be included in the speakers’ gift bags.  Many conferences permit vendors to buy their way into participation.  For this conference it is an invitation only honor that delighted us to receive. There will be 118 speakers from the entire globe that includes Sir Richard Branson, Kelly Preston, Maria Shriver and numerous noteworthy speakers.  Click Here for a complete list of speakers. The conference covers a wide array of topics and is a concentrated two day event.  Keys will also be partnering with some of our retailers in Southern California and will be exhibiting our full line of products. Key Luminos continues to gain [Read More]

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Industry Articles

Keys Solar Rx Featured in G Free Diet by Elisabeth Hasselbeck

        New Gluten-Free book by Elisabeth Hasselbeck of “The View” ABC Television Talk Show has featured Keys Solar Rx in the book. Keys Solar Rx has been listed as the most effective moisturizing sunscreen by the EWG , Consumer Reports and is now featured by Elisabeth because it is also gluten-free.

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Industry Articles

Solar Flare! What you don’t know can kill you!

Solar Flare – What you don’t know can kill you! Whitepaper by Wendy Steele, Keys Founder (updated from 2007) Your skin is the first thing that people notice about you—at every age!  We often take it for granted. The fact is we rely on our skin health to protect us every day of our lives, as the body’s first defense from the damaging effects of the environment. What you choose to do to your skin has everything to do with the skin results that you will get. Everyday, people use soaps, scrubs, gels, toners, lotions, creams, skin lighteners, brighteners, faders—and the list goes on!  Most of these products contain chemicals that can sensitize, irritate and even weaken the skin.   The absolute worst culprit for lifetime damage and irritation of the skin is the relentless everyday effects of solar radiation.  How much time you’ve spent on the beach blanket or at [Read More]

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Industry Articles

FACTS Versus FUD

By Bob Root, Keys CTO I spend 300 days a year on the road, out and about with our customers, retailers and at industry events. I receive numerous questions every day. The majority are inspiring and educational for me. Almost daily, though, I receive questions that relate to opinions expressed by some people or companies that are not based in fact, and literally scare people. They strike fear in people and I wonder what motivates these fearmongers to use negative marketing to further themselves or to try to elevate themselves in other peoples’ eyes. We see both companies and journalists using fear tactics to try and sell themselves, products and publications. We call this the FUD factor. FUD stands for Fear, Uncertainty and Doubt, and this combination is the antithesis of facts. I see ads, blogs and opinions that border on criminal irresponsibility, because their content will often scare people [Read More]

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Industry Articles

Keys Solar Rx #1 Again On EWG Sunscreen Report

Once again Keys Solar Rx tops the best and safest sunblock on the Environmental Working Group 2009 Sunscreen Report. Now two years in a row, Solar Rx tops the Moisturizing Category for the safest and most effective sunscreen protection. Wendy Steele, Keys CEO said, “I am thrilled for Keys to be #1 again. I am even more thrilled for the people this report will touch because the EWG has refined this years report to be a significant tool in the prevention of skin cancer in children and adults. By seperating Beach and Sports for everyday sun protection, creating the Mosturizer with Sunscreen category is profound and a huge leap for the advocates of sun protection and sun avoidance. As an Inner Circle member of the Skin Cancer Foundation, I am so proud of this years EWG Sunscreen Report and want to extend my appreciation for the dillegence of the EWG [Read More]

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Industry Articles

Bob Root on Super Natural Mom Radio Show

Bob Root, Keys Founder and Technologist was interviewed by Beth Greer, author of “The Super Natural Home” on her radio show, The Super Natural Mom, yesterday. The broadcast was live and can be heard by click the link below or the download link. (large file, so we do not recommend downloading). There were a number of subjects discussed including the meaning of the word “Natural” and “Organic” in the safe cosmetics market as well as misuse in the traditional over-the-counter skincare market. Also discussed are some of the chemicals commonly used by skin care companies and the potential health hazards. The Super Natural Mom-07/01/09   Played: 0 | Download | Duration: 00:58:00 Safe Cosmetics – The Ugly Side of the Beauty Industry w/ Stacy Malkan and Bob Root   Posted by ProgressiveRadioNetwork at 7/1/2009 2:43 PM | Add Comment

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