Functions and Uses

iWellness? – An Open Letter to Tim Cook, Apple CEO

The rumors are pretty strong that Apple will introduce Healthkit technology in it next IOS 8 operating system for iPhones and iPad’s..and maybe iWatch this October. iWellness or iHealth – There is a difference. Can Apple change healthcare forever? Yes! Will they? by Bob Root, Keys Founder and Technologist. Check it out http://www.cleangreencafe.com/CGC/?p=2814 [Read More]

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Chemicals

Sunscreen Tips from the EWG

We have posted tips from the EWG regarding sunscreens. Keys Solar Rx was ranked as a top product in the 2014 sunscreen report under the moisturizers with SPF category. Keys received one of the highest ratings for safety and efficacy. [Read More]

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Chemical-Free Skin Health Book

FDA Taking Closer Look at ‘Antibacterial’ Soap

“New data suggest that the risks associated with long-term, daily use of antibacterial soaps may outweigh the benefits,” Rogers says. There are indications that certain ingredients in these soaps may contribute to bacterial resistance to antibiotics, and may have unanticipated hormonal effects that are of concern to FDA. [Read More]

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Industry Articles

Time To Get Wise – Dear 16 Year Old Me!

Wendy Steele, Keys CEO is a Melanoma Skin Cancer survivor. May is Melanoma Month and Wendy has written an article expressing here concern that May is also prom month. That little white dress does not need a tan to set it off! So, it is time to get wise. If the article is not convincing enough, the video just might be! [Read More]

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Industry Articles

Skin ‘Sees’ UV Light, Starts Producing Pigment

In a new study, biologists report that melanocyte skin cells detect ultraviolet light using a photosensitive receptor previously thought to exist only in the eye. This eye-like ability of skin to sense light triggers the production of melanin within hours, more quickly than previously thought, in an apparent rush to protect against damage to DNA. [Read More]

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Chemical-Free Skin Health Book

Safe Cosmetics Bestows Champion Status On Keys Care

Market Shift: Keys Care Receives “Champion” Status – Fulfills Safe Products Pledge Consumer demand for safer products drives fastest-growing market segment The  Campaign for Safe Cosmetics announced today that Keys has achieved the highest recognition earning “Champion” status by meeting the goals of the Compact for Safe Cosmetics, the Campaign’s voluntary pledge to avoid chemicals banned by health agencies outside the U.S. and to fully disclose product ingredients – a pioneering practice in the cosmetics industry. “Congratulations to Keys for being a ‘Champion’ and for demonstrating that it’s possible to make personal care products that far exceed current safety standards in the United States. A growing number of consumers are seeking personal care products that do not contain hazardous chemicals, and our report shows that making safer products is not only possible, but is also part of a successful business model,” said Mia Davis, organizing director of the Campaign for [Read More]

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Chemicals

The News Is Not All Bad!

I must admit that I have been CNN Free for nearly tens years. Really!  I find myself working at looking at the world through positive lenses.  I have found that watching things out of my control affects my overall health.  This is not an “ignorance is bliss” approach to living as much as it is a focus on what I can effect, affect and control. For some time now, I have been afflicted with the belief that much of our health is not about doctors, prescription or even prevention.  As I have studied, for my own life, I have found that health and specifically skin health, are directly relates to changing behaviors and realizing that it is not just about what we put into or on our body, it is how we do it and exercising the critical systems of the body.  Simply, just eating right and going to the gym are [Read More]

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Chemicals

What Some Sunscreens Are Hiding…(Republished)

It is summer and it is sunscreen season.  Below is an article I recently wrote about the new welcomed changes from the FDA that will force manufacturers to reveal what is in their sunscreens.  Please read it and the links to the FDA.  This change has go a long way to help save lives through UVA and UVB dangers awareness.  Also, since this new regulation, I thought it would be good to reprint the blog article herein.  I encourage you to study to protect you and your family. My grandfather used to say to me, “make up your mind.  Don’t let someone make up your mind for you!”  It is more important than ever that you listen to facts based on studies and not opinion.

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Industry Articles

New FDA Sunscreen Regulations

by Bob Root It has been about three years of communication with the FDA before the new sunscreen regulations came out June 11, 2011.  The FDA requested input from many companies and organizations.  Keys and other presented facts, opinion and wishes.  For some the time and the angle of the new direction have been touted as too little and too late.  I for one am happy with the changes.

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Industry Articles

Understanding UVA & UVB

By Bob Root It is a constant quest to understand and then explain the effects of UVA and UVB on our skin and our lives.  Our involvement with the Skin Cancer Foundation, Johns Hopkins, Mayo Clinic, Scripps and various universities expose me to all sorts of information.  I am always searching for the simplest and best explanations to help people understand UV radiation.  Clearly I feel that I stand on the shoulders of many scientists and advocates.  Below is by far the best I have seen as a simple elegant guide.  It comes from the Skin Cancer Foundation and has an equally simple title. Understanding UVA and UVB 

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Chemical-Free Skin Health Book

Bob Root Begins Book Tour! Asks! Are We Killing Our Skin’s Ecosystem?

Chemical-Free Skin Health is the book written by Bob Root that is a compilation of all his experiences being on the road with Keys customers.  The book answers the most commonly asked questions as well as proposing some radical ideas about skin health.   Bob features information about the Human Microbiome Project and the National Institutes of health that is a spin-off of the human genome project. Of all the points Bob makes in the book, the one that drives his continued passion is his deep concern that the chemical bactericides used as preservative in most skin care and household products are destroying the natural ecosystem on our skin.  Parabens and Triclosan used as preservatives and antibacterial agents is an undiscriminating killer of the probiotics on our skin.  This subject is so important to Bob that he has made it the focal point of his book tour which begins in March.

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Industry Articles

UltraHealth…What A Concept! A Real BHAG!

UltraHealth…What A Concept!  A Real BHAG! by Bob Root, Keys technologists & founder In tech, we had a phrase that we used to differentiate really big projects.  BHAG stands for a Big Hairy Audacious Goal.  When I helped to start Keys, we had some big hairy goals.  Universal Wellness was perhaps the biggest. Remember, I am from high tech engineering, a practicing quantum physicist and a dreamer.  Ergo a futurist who believes anything is possible.  The adage that anything new is 1% inspiration and 99% perspiration simply means to me that usually one person or a few have the spark of an idea and then it takes many more people working hard over a period of time until the rest of us get it.  In all endeavors, we all are both leaders and followers at some point in time.  The concept of Universal Wellness is not new, but it certainly [Read More]

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Chemical-Free Skin Health Book

Triclosan Ban Could Be On The Way

Bob Root in his new book Chemical-Free Skin Health outlined many of his concerns over the widespread use of Triclosan in foods, products and skin care.  The article below was dated today in the Natural Products Manufacturers newsletter. From Natural Foods Merchandiser The Environmental Protection Agency is considering whether to ban the antibacterial chemical triclosan in consumer products, in response to a petition submitted by 82 environmental and public health groups led by Beyond Pesticidesand Food & Water Watch.

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Chemicals

Fragrance – Keys Reports

In an effort to bring relevant information to you, we occasionally find interesting reports.  This one tags onto the EWG Fragrance Report and includes concerns we have had for a long time regarding unlisted chemicals in fragrance found in household products. This is a FYI for you! ____________________________________________________________ Scented Consumer Products Shown to Emit Many Unlisted Chemicals

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Chemical-Free Skin Health Book

Keys Featured at the 2010 California Women’s Conference

New book, “Chemical-Free Skin Health” premiered at the California Women’s Conference. Keys creates ECO Island. Keys product chosen by Maria Shriver for second year in a row for speakers’ gift bag. Long Beach California, October 25, 2010, California Women’s Conference. “Chemical-Free Skin Health” is a new book written by Keys founder and Chief Technology Officer, Bob Root.  The book is the first  written by a natural products industry formulator to help users make better buying choices for safer cosmetics and safer personal care products.  Bob Root offered, “I wrote my book because I realized that many people want safer cosmetics and safer personal care products, but they did not know how to go about making buying decisions.  I created ‘Chemical-Free Skin Health’ to give people a sort of users guide to help make better choices.  I ask my readers to Stop, Challenge and Choose!  I want them to stop buying [Read More]

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Chemical-Free Skin Health Book

On The Press! New Book by Keys Founder – Bob Root

Chemical-Free Skin Health! Bob announced the beginning of a book focused on skin health over two years ago at the Natural Products Expo West. His book will be published in early October and Bob will officially launch the book at the 2010 California Women’s Conference. Maria Shriver chose Keys Luminos for last years Women’s Conference for the speakers gift bag. This year, she chose Keys Solar Rx for the speakers gift bag. The book, titled “Chemical-Free Skin Health” with a subtitle of “Stop • Challenge • Choose” will be published by Orion’s M42 publishing company and will be sold on the show floor by Vroman’s bookstore. Bob will be at the show signing the books. Keys will be exhibiting in the newly created section called the “ECO Island” which features green sustainable products. For those attending, Bob and Wendy will be in the Keys booth along with Kathleen Beaton, Hollywood [Read More]

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Chemicals

The Story of Cosmetics • Campaign for Safe Cosmetics

Comments of the personal care industry, by Bob Root, Keys CTO “The world is a changen,” is an old southern phrase.   It generally means that new things continue to appear at a little to fast a pace.   The concept of safe cosmetics does not fit into that phrase.  I believe we are actually returning to the basics and our roots from not a too distant a past. Our first lotion was a refined version of one my grandmother created.  She taught me to make a very fine lotion that she used to simmer on the pilot light (Google ‘pilot light’ if you are under 40) on the stove. She had long since passed-on by the time I started Keys, but I remembered the formula and process. Very emollient, Tortuga rivals the department store brands at a fraction of the price. Why, because it is all natural whole ingredients [Read More]

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Chemicals

Triclosan: The Biocide That Creates Super Bugs?

Triclosan: The Biocide that Creates Super Bugs? By Bob Root, Keys Technologist   Chemical Warfare Chapter 12:  Biocides:  Indiscriminate killers that create super bugs? For almost two years, I have been working on a book draft titled, “Chemical Warfare.”  It is a book focused on simplifying information about personal care and household products uses and concerns for public safety.  As I studied, I realized how much hearsay there was in the industry.  Taking a scientific approach, I turned to the research community for insights and facts…as best as they are.  Part of my dedication was and is to release information that is important in real-time.  Books, after all, are merely a snapshot in time and pale in comparison to real-time information gateways like our blog. FACT vs FUD is a chapter in this book as well as an article on this blog.  In this overly inflammatory news based society of [Read More]

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Chemicals

EWG 2010 Sunscreen Report – Sunscreen For Dummies

Bob Root, Keys CTO It is that time of year again when the various sunscreen reports come out. The Environmental Working Group 2010 Sunscreen Report is out a couple of months early. Once again, Keys Solar Rx receives great marks in the Moisturizer with SPF category. I offer the title above with a great deal of respect for this years EWG 2010 Sunscreen Report.  I use the colloquial title because for the first time I feel there is a report that we can all read and understand.  Good on ya EWG for making something that we can read and learn as well as drill down for the details. This year there are some interesting changes in the report that might not be very apparent, so I will try to hit some highlights to simplify it for you.  Most notable is that the ranking system is gone and it is a very clear, concise easy [Read More]

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Chemicals

Parabens Good Or Bad Guys

Both? As a part of my ongoing series of looking at the Dirty Dozen Chemicals shown to provide elevated cancer rates in people and animals, in this article, I outline why we do not use parabens leaving the judgmental diagnosis to the NGO’s attacking them.  The Dirty Dozen Chemicals are a list of 12 developed originally by the Marin County Cancer Project which at the time, had the highest Cancer Rates in the US.  Followed by Search For The Cause and Teens Turning Green the list is now designated the Dirty Thirty. So, are parabens good guys or bad guys?  Both it seems and there is a why we do not use them as well. Below is a scavenged description of parabens from Wikipedia.    On the surface and from a chemical perspective they do their job.  Many chemists and companies support their use based on a belief of safety.  I [Read More]

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Chemicals

Wax and Other Things That Threaten Mankind

Ingredients, Skin Deep Report  and Everything Else… Musing from an interview with Bob Root, Keys Care CTO I recently took up Storm Chasing as a hobby… Just kidding although I feel like one of those guys chasing Tornado’s in the Midwest when it comes to the natural products industry. I was recently on a conference call with various members of the Natural Products Manufacturers Association enraged about a change that the EWG had made in the rating of Vegetable Emulsifying Wax from a 1 to a 4.  The tone was angry because as Compact Signers, we were not given a why, who, what or a heads-up at all to the change.  As of the time of the call, no one knew why the ranking was changed, who provoked it or the reason for the change.  Normally, I would not address this here on our blog, but there has been so much [Read More]

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Chemicals

EWG Report on Fragrance – Not So Sexy!

The EWG just released a report on Fragrances. Below is a part of the report and links to read the entire report. What is important to understand is that these same secret ingredients are used in personal care and household products. That familiar brand fragrance of Tide, Dreft and dryer sheets come from fragrance developed in the same process as the cologne’s and perfumes listed in the EWG Report. This report is not startling to us, but it will be to you. It is clear and concise as well as very easy to understand. Simply if it has a long lasting smell, it is a good chance that your products have some of these secret ingredients that are talked about in the report. This morning our chief scientist, Bob Root, was a featured speaker on the industry call hosted by the Product Stewardship Institute.

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Chemicals

New iPhone Application to Track Cosmetic Ingredients

A new iPhone application promises to inform the consumer of which products should be avoided using a database of INCI names and the ingredients allotted safety profile. Cosmetifique can be used with both the iPhone and iPod Touch and claims to have a searchable database of over 5,000 ingredients, in INCI format. Results for ingredients searches come back highlighted as either red, orange or green, to denote whether the ingredient is good, acceptable or should be avoided. According to application designer Alfredo Delli Bovi, this can inform the consumer whether the cosmetics they have bought or are planning on purchasing are dangerous to their health or the environment. Cosmetifique also allows favourite products to be saved with the name, brand and colour, which can then be shared with friends via email, facebook or twitter. Delli Bovi explained that the ingredients suggested as good are natural and green ingredients.  “We talked to make-up [Read More]

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Chemicals

Phthalates Linked To ADHD

In keeping with our commitment to keep you informed about studies dealing with the Dirty Thirty chemicals, here is a synopsis and link to a recent article regarding phthalates in personal care products.  Please note that we have tracked the use of phthalates in room fresheners, scented candles, dryer sheets, laundry detergents, cologne/perfumes and a high percentage of personal care products.  The consumer simple rule that we suggest is that if a product has a strong fragrance that lasts for a long time, it is most likely synthetic and contains a form of phthalate.  When in doubt inquire to a product manufacture for assurance that their products do not contain phthalates.  Keys Engineering Personal care ingredient linked to ADHD A new study has linked phthalates, a substance used in some shampoos, lotions, air fresheners and children’s toys, with attention-deficit hyperactivity disorder. Although research on the health effects of phthalates (pronounced “thalates”) [Read More]

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Industry Articles

Finding your Voice at the California Women’s Conference

By Wendy Steele, Keys  CEO So what happens when over 20,000 women convene at a special conference in Long Beach CA hosted by The People’s Governor, Arnold Schwarzenegger and California First Lady Maria Shriver?   Well, we are about to find out!  Keys is excited to participate in the CA Women’s Conference events on Monday October 26 and Tuesday October 27.  During the event, Keys is exhibiting with one of its LA based retail partners Lavender Natural Beauty.   If you are in Long Beach, please visit with us on site at the conference in Booth 846. I am struck by the great potential for thousands of women who I believe will be inspired by what they hear, see and feel in the next 2 days.  Perhaps the greatest gift is listening to others passionately share about the defining moments in their lives.  Recognizing defining moments, on the job, with their health and at times of great loss and great celebration is a monumental step to helping women [Read More]

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Industry Articles

Blogging…Not So Innocent

Blogging Debunking  –  Federal Style By Bob Root, Keys Technologist And it did not take a Michael Moore Film…. The Federal Trade Commission (FTC), protects consumers from fraud or deceptive business practices, voted 4 to 0 to update its rules governing endorsements, and the new guidelines require bloggers and celebrities  to clearly disclose any “material connection” to  and including payments for an endorsement or free product. This is the first time since 1980 that the FTC has updated its rules on the use of endorsements and testimonials in advertising. In addition to covering bloggers, the new FTC rules state that celebrity endorsers can be held liable for false statements about a product, and all endorsements must include results consumers can “generally expect.” Previously, an advertiser could cover their claims by the disclaimer “results not typical.”

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Luminos: A Revolution in Makeup, by Design

How Does Luminos Work…A new generation of makeup by design. By Bob Root, Keys Technologist Authors note:  Everywhere I go, women and men  come up to me say, “Show me that Luminos thing you do?”  What they are talking about is a little illusion I do with Luminos that is more than an illusion.  I turn my hands, palms down, show them the back of my hands and then rub Luminos on the back of just one hand.  Two seconds and I show them the back of both hands again, side-by-side.  The Luminos hand is clear, smooth and any redness is gone.  I move from one lighting area to another to show them that the illusion remains in any light. Then I explain how a TV show inspired its creation.  Invariably, the first question is, “How did you do that.”  I answer…Magic! Painting Faces: Luminos Background – How it began! [Read More]

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Chemicals

The Dirty Thirty. A Reprised Dirty Dozen… 30 Bad Boy Chemicals!

At Keys, we have a core philosophy to not use any chemicals in our products that remotely have health concerns, known allergens or irritants.  Like many, we started our business based on a need and we try to minimize negative marketing.  If we were to list all the no’s, it would fill an entire web page.  We chose to use the term chemical-free although it outrages the chemists of the world.  All of our ingredients are on the labels and listed with the EWG Skin Deep Report. So the purpose of writing about the Dirty Thirty is to give you an education of what chemicals are typically used in skincare, what they are intended to do and why you do not want to have them in your products. Our own list of no no chemicals and natural ingredients tops 1100.   Yes, some are natural and they are on our no-use [Read More]

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Industry Articles

Keys Chosen By California Women’s Conference

One of the premier conferences every year for and about women is the California Women’s Conference hosted by Maria Shriver and the Governor of California.  This year, Keys was honored to be invited as one of the sponsors of the conference being asked to have our Luminos be included in the speakers’ gift bags.  Many conferences permit vendors to buy their way into participation.  For this conference it is an invitation only honor that delighted us to receive. There will be 118 speakers from the entire globe that includes Sir Richard Branson, Kelly Preston, Maria Shriver and numerous noteworthy speakers.  Click Here for a complete list of speakers. The conference covers a wide array of topics and is a concentrated two day event.  Keys will also be partnering with some of our retailers in Southern California and will be exhibiting our full line of products. Key Luminos continues to gain [Read More]

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Chemicals

Nano Zinc Oxide… Hundreds of Studies Show It’s Safe! Really!

By Bob Root,  Keys Technologist One day when I was young, I was reading an issue of Popular Science Magazine with a story about a bold project to put man into space.  I was so excited.  Like many young people, I fantasized about flying in space.  I became an avid follower of early rocket pioneers and awaited the day when the first manned rocket would launch. A few months before the first test launch was to fire, my mother, in sheer terror, headed for church to join other devoted to pray for the salvation of mankind.  When I asked her what it was about, she exclaimed that “the world will come to an end when that damned rocket punctures the sky.”  …”We have to prepare by praying for our salvation.”  This was a defining moment for me because I did not believe her fears or the need to pray for [Read More]

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Industry Articles

Keys Featured in Super Natural Home Book

      Beth Greer had been living what she considered a healthy lifestyle when a medical crisis prompted her to reevaluate everything—from the food she ate to the personal-care products she used and the environment she lived in. Now, in Super Natural Home,

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Keys Solar Rx Featured in G Free Diet by Elisabeth Hasselbeck

        New Gluten-Free book by Elisabeth Hasselbeck of “The View” ABC Television Talk Show has featured Keys Solar Rx in the book. Keys Solar Rx has been listed as the most effective moisturizing sunscreen by the EWG , Consumer Reports and is now featured by Elisabeth because it is also gluten-free.

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Solar Flare! What you don’t know can kill you!

Solar Flare – What you don’t know can kill you! Whitepaper by Wendy Steele, Keys Founder (updated from 2007) Your skin is the first thing that people notice about you—at every age!  We often take it for granted. The fact is we rely on our skin health to protect us every day of our lives, as the body’s first defense from the damaging effects of the environment. What you choose to do to your skin has everything to do with the skin results that you will get. Everyday, people use soaps, scrubs, gels, toners, lotions, creams, skin lighteners, brighteners, faders—and the list goes on!  Most of these products contain chemicals that can sensitize, irritate and even weaken the skin.   The absolute worst culprit for lifetime damage and irritation of the skin is the relentless everyday effects of solar radiation.  How much time you’ve spent on the beach blanket or at [Read More]

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Industry Articles

FACTS Versus FUD

By Bob Root, Keys CTO I spend 300 days a year on the road, out and about with our customers, retailers and at industry events. I receive numerous questions every day. The majority are inspiring and educational for me. Almost daily, though, I receive questions that relate to opinions expressed by some people or companies that are not based in fact, and literally scare people. They strike fear in people and I wonder what motivates these fearmongers to use negative marketing to further themselves or to try to elevate themselves in other peoples’ eyes. We see both companies and journalists using fear tactics to try and sell themselves, products and publications. We call this the FUD factor. FUD stands for Fear, Uncertainty and Doubt, and this combination is the antithesis of facts. I see ads, blogs and opinions that border on criminal irresponsibility, because their content will often scare people [Read More]

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Keys Solar Rx #1 Again On EWG Sunscreen Report

Once again Keys Solar Rx tops the best and safest sunblock on the Environmental Working Group 2009 Sunscreen Report. Now two years in a row, Solar Rx tops the Moisturizing Category for the safest and most effective sunscreen protection. Wendy Steele, Keys CEO said, “I am thrilled for Keys to be #1 again. I am even more thrilled for the people this report will touch because the EWG has refined this years report to be a significant tool in the prevention of skin cancer in children and adults. By seperating Beach and Sports for everyday sun protection, creating the Mosturizer with Sunscreen category is profound and a huge leap for the advocates of sun protection and sun avoidance. As an Inner Circle member of the Skin Cancer Foundation, I am so proud of this years EWG Sunscreen Report and want to extend my appreciation for the dillegence of the EWG [Read More]

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Bob Root on Super Natural Mom Radio Show

Bob Root, Keys Founder and Technologist was interviewed by Beth Greer, author of “The Super Natural Home” on her radio show, The Super Natural Mom, yesterday. The broadcast was live and can be heard by click the link below or the download link. (large file, so we do not recommend downloading). There were a number of subjects discussed including the meaning of the word “Natural” and “Organic” in the safe cosmetics market as well as misuse in the traditional over-the-counter skincare market. Also discussed are some of the chemicals commonly used by skin care companies and the potential health hazards. The Super Natural Mom-07/01/09   Played: 0 | Download | Duration: 00:58:00 Safe Cosmetics – The Ugly Side of the Beauty Industry w/ Stacy Malkan and Bob Root   Posted by ProgressiveRadioNetwork at 7/1/2009 2:43 PM | Add Comment

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